There are 642 new registered marks in class 025 this week. (And for those who’ve asked to see the whole list, here’s a link to my filters for the Trademark Official Gazette, so you can see what I’m culling through. If you have questions about why I do or don’t include a mark in my curated list, drop me a comment!) To offset, we had 212 cancellations.
PART 1: NEW REGISTRATIONS
ALTRUISTIC – How very selfless and devoted to the welfare of others this registration is! “I’m altruistic. Here’s a cease-and-desist for using my mark.”
BIKES, BEARDS & BROTHERS – I feel like most marks like this fail to use the Oxford comma. Disapprove!!
DEFY THE ODDS
DON’T ASK WHY, JUST COMPLY! – What a catchy little rhyme for such a gross sentiment!
KEEP IT RUGGED
LOOK GOOD. FEEL GOOD. GET SH*T DONE. – Covers leggings and shapewear. You know me, I just love to include the sweary ones.
NAUGHTY BROWN GIRL
NICE TILTS – The registration uses title case, “Nice Tilts.” Yes, I misread it at first, as I bet you did too.
PRETTY GIRLS CLUB – This has a different owner than last week’s PRETTY GIRL ALLIANCE. Oh, how I hope they battle for pretty girl dominance!
RELEASE THE KRAKEN – I love seeing short-duration memes get registered months after the world has forgotten them.
SELFISH BASTARDS – A nice counterpoint to ALTRUISTIC, and also to the PRETTY GIRLS CLUB at the same time!
THE ORIGINAL COWBOY
Also, if you’re a fan of This Old House (because you’re an old person like me), you may find it amusing that the Silva Brothers Construction logo was registered for shirts this week. You go, Tommy and Charlie! Make some bank!
PART 2: CANCELLED MARKS
(Standard disclaimer: Always double-check these words and phrases before using them in your designs, to make sure there isn’t a separate registration that is still live and active. Some marks have multiple registrations!)
BE BASIC – How dare you! Don’t tell me to do what I’m already doing. XD
BEES & HONEY
DARK & GLORIOUS
DON’T ASK WHY – What a funny coincidence that this is in the gazette the same week as the other don’t ask why up above! Different owners.
EAT THE RICH – How dare you! Don’t tell me to do what I’m already doing.
GO FOR IT
HAVE A HAPPY
I SMELL LIKE VICTORY – Discussion: what does victory smell like? My guess is a blend of vanilla and linen, with a topnote of stale sweat.
MY BOYFRIEND ROCKS – Does the fact that they let this registration expire mean that they broke up?
OPERATOR – Oh, won’t you help me make this call? #OldPersonMusic
SHE CAN PLAY!
SLAP THAT PIG – How dare you! Don’t tell me etc. etc.
TAKE EM OUT
Note: This is a curated list, and may not include all marks that affect you or your business.
As always, the new marks have been added to my ginormous spreadsheet; please check it out for a shockingly large list of registered trademarks!