Folks, there’s some kind of disturbance in the Force. We have fewer than 800 new marks registered this week, and a whopping 570 canceled marks! Looks like the USPTO is really going to town, clearing out the old cobweb-covered marks that should have been canceled long ago. Just like last week, tons of the cancellations are older marks, actual brands, and illustrated marks, but there are some gems!
PART 1: NEW REGISTRATIONS
#NOTYOURAVERAGE – This feels so incomplete. Not your average WHAT?
BAKE SOME NOISE
CHEERS TO… – Another vexingly incomplete mark. Cheers to WHAT???
CREATORS BLOCK – A pain I know all too well, but I’d add an apostrophe!
DON’T BE A DINK – This appears to be referencing a move in pickleball, not the classic acronym for Dual Income, No Kids.
FOR THE HUNT [Supplemental]
GIRLY TOMBOY – Can we maybe start phasing out the word “tomboy”? Such a garbage concept.
GIVE YOUR ALL
GO EASY OR GO HARD – So basically … just … go?
GOD AIN’T PETTY, BUT I AM.
GODCLEARSMYPATH – In the specimens for this one, the words are separated on the front of shirts and sweatshirts.
GOT BEATS? – I’d heard that the GOT MILK? folks were going after any similar constructions. Wonder if they’ll go after these folks!
HUNT OR GO HUNGRY [Supplemental]
I GOT YOUR BLACK
JUST ENOUGH FAITH
MAKE AMERICA HOOD AGAIN – If we’re talking neighborhood, with walkable streets and traffic calming, I’m THERE for it.
MY BIG SISTA
PRETTY GIRL PROBLEMS – Oh no! Hopefully the PRETTY GIRL ALLIANCE can solve these!
SO BE IT.
THE THIGHS ARE STAYING, BUT YOU CAN GO – Yassss.
VICIOUS – Also yassss.
Note: I have chosen not to include a few new marks this week that contain ableist, racist, or bigoted words or phrases. Curator’s prerogative.
PART 2: CANCELLED MARKS
(Standard disclaimer: Always double-check these words and phrases before using them in your designs, to make sure there isn’t a separate registration that is still live and active. Some marks have multiple registrations!)
A WEEKEND AWAY
BIG BEAR (Registration was for shoes)
EAT THE RICH – Only if they’re well-seasoned and properly cooked.
FUTURE BIKER OF AMERICA
GO TEAM GO – Nakedness is up to you on this one.
HAVE BLUES WILL TRAVEL
HOT FLASH DAY – Or as some of us call it, Tuesday. And Monday. And Wednesday through Sunday.
JUST DELIVERED – Owned by the US Postal Service, for baby clothes!
LIFE IS TOO SHORT, DON’T WASTE IT, GO SURFING
MAGGOT – If you like fascinating specimens, check out these two for some deep political weirdness.
MAGIC ROCKET – This feels like a euphemism.
MY DAUGHTER – So … who wears this? The parent, or the daughter?
MY SISTER – Same former owner, same exact question!
NIGHT SWEATS – I celebrate these alongside Hot Flash Day.
ORGANICALLY GROWN KIDS – Getting a real “A Modest Proposal” vibe here…
SANTA’S BEST (Registration was for Santa suits)
WISHING ON A STAR
The specimens on some of these older marks are kind of amazing. Take MY DAUGHTER for example; they cut the tags out of a shirt and mailed those in to the USPTO, where they got stamped as “received” in the mail room. Thank goodness we all live in the amazing future!
Note: This is a curated list, and may not include all marks that affect you or your business.
As always, the new marks have been added to my ginormous spreadsheet; please check it out for a shockingly large list of registered trademarks!