These may be the closest numbers I’ve ever seen: 482 newly registered trademarks this week, and 422 cancellations. Some magical day, we’ll hopefully see more cancelled marks than new registrations.
(Some of these are legitimate brand names! I’ve included them on this list because those brand names are also words or phrases that may be used on the goods in question by crafters and makers.)
PART 1: NEW REGISTRATIONS
385 – Yes, eventually every number will be registered as a trademark.
4 LEGGED TRIBE
BE YOU BOO!
BLACK GREEKS MATTER
BOOTLEGGERS – Owned by Luke Combs, who I think is a country music person?
BUILT BY FARMERS
CORNHOLE WIDOW – Her husband slipped on a deadly corn bag and fell on the board. Tragic.
CORONA – The beer company.
DAUGHTERS OF LEGENDS
DRIP LIKE JESUS – Apparently Jesus is a bit moist and gooey?
GOLF AF – I feel like “AF” has become tired. But I’m not sure what the kids are saying now.
HARD KNOCK LIFE – Don’t it feel like the wind is always howling?
HEAVY METAL ZEN
HELLA OHANA – If “AF” is tired, then “hella” is HELLA tired. … AF.
I’D RATHER BE WHEELING – The website is “coming soon,” and it’s for “offroad enthusiast’s” [sic].
JESUS IN THE TRENCHES – I hope he has his dripping under control while he’s down there.
KUNG FU NUNS – Originally included for the laughs, kept in for the shite specimen.
LEGEND SHIT – I’ve taken one or two of those in my time.
LIFT FREE OR DIE
LOS PROXIMOS – I’m learning Portuguese, but it’s helping me understand Spanish too! Though “the next” is an odd brand name.
LOVEABLE BUMP – Is it just me, or is the use of “bump” for a fetus in utero kind of creepy?
MAKE MORE THAN SHOTS
MEAN GREY CAT – I’ve only known a couple of gray cats well, but both have been really sweet!
OLD SCHOOL – Common phrase, crappy specimen.
PLEASE DON’T HATE ME FOR WHO GOD MADE ME! – No worries, I’ll absolutely hate you for your attitude & actions.
PUPPIES AND GOLF
R.I.P. THE WORLD
REEL STUPID – Describes the trademark, and the specimen too!
ROLLING STONE – But you weren’t using this anyway, right?
SALTWATER, USA [Supplemental]
SHINE SPARKLE SLAY
SK8ERBOY [Supplemental] – I say, see you later, boy!
WEEKEND CELEBRITY – An L.A. party band. I used to research cover bands as part of my job. These folks are pretty decent!
PART 1-B: OLDER REGISTERED MARKS I DISCOVERED THIS WEEK
PART 2: CANCELLED MARKS
(Standard disclaimer: Always double-check these words and phrases before using them in your designs, to make sure there isn’t a separate registration that is still live and active. Some marks have multiple registrations!)
ALREADY CROWNED NO DISCUSSION
BEING BROKE IS NOT AN OPTION
BOAT LIFE USA
BOYS ARE STUPID, THROW ROCKS AT THEM
DEEP SOUTH SURF
DUTY HONOR VALOR
EVERY RIDE COUNTS
FIND YOUR CHALICE
GHOULS GONE WILD
GROOVE IS IN THE HEART
HOLIDAY CHEER SECTION
I RUN TO BURN OFF THE CRAZY
IGNITE YOUR PASSION
INFINITY IS WITHIN
IT’S ALL ABOUT THAT GRACE
LATITUDES & ATTITUDES
LIVE IN IT
LIVE LIFE UNTUCKED
LOUNGE. SLEEP. RECOVER.
LOVE & PATIENTS
NORTH BY SOUTH
OLD SCHOOL PLAYA
PARENTING IS FUN WORK.
RAISE YOUR VIBRATIONS
RETURN THE BURN
SEE YA NEVER
STAY WAR READY
THE TRADITION LIVES ON
UNPLUG YOUR LIFE
WHAT ARE YOU GRATEFUL FOR
WHITE TRASH ROYALTY
WHO’S THAT GIRL?
WORK FOR HOPE
WORK OUT LIVE FIT
WORLD OF NERDS
PART 1-B: SPECIMENS OF NOTE
It’s apparently “Phrase on a Hat” week; I don’t look at the specimens for every new mark, but the first two I looked at (GOLF AF and KUNG FU NUNS) both had the same ornamental issue!
For OLD SCHOOL, the brand is clearly DRAKE WATERFOWL. They’re using “old school” as a pattern name, which really doesn’t indicate the source of goods.
And last but not least, this REEL STUPID specimen has a fake tag sewn in over the top of the real tag. I’m fairly ham-handed with a sewing machine, but I could certainly do a better job stitching a straight line and matching the thread color!
Note: This is a curated list, and may not include all marks that affect you or your business. All opinions expressed in the snark are my own.
As always, the new marks have been added to my ginormous spreadsheet; please check it out for a shockingly large list of registered trademarks!