There were 614 new marks this week in class 025, and 358 cancellations. A few of them will blow your socks right off of your feet. Do you want to LIVE LAUGH LOVE? Do you wish to SLAY? Now you can do both!!
(Some of these are legitimate brand names! I’ve included them on this list because those brand names are also words or phrases that may be used on the goods in question by crafters and makers.)
PART 1: NEW REGISTRATIONS
AGLETS – Aglets are the small plastic or metal sheaths around the ends of shoelaces!
ATTACHED AT THE HEART
BASED GOD – Going by the slang definition, this is a god who has swagger, and doesn’t care what we think of him.
BE MY SECRET – Sounds kind of creepy.
BY MY SIDE
CALL ME SPARKLE
CHASE THE SWELL
CRYPTO LOVER – At this point in history, maybe it’s time to love something else?
EDITION – Goods: sandals, sleep masks, pajamas, hats. (I’m picturing Wee Willie Winkie hats here, to go with the pajamas.)
EVERY GAME IS GAME SEVEN – Ah, but if you’re really good, shouldn’t every game be game four?
EVERYONE’S A GEM
FREEDOM REQUIRED – What do you want to bet these people want freedoms to be restricted for other people?
GET OFF THE COUCH!
GLUTE GOD – I have thoughts about the specimens below, and their glutes content!
I AM METAVERSE – What does this even mean? (And isn’t the Metaverse dead before it really got going, anyway?)
I JUST WANNA TALK
I’M A LUXURY
I’M WITH THE PRETTY GIRLS – Added to my section of “girl” marks that are probably referring to full-grown women.
LOCS AND MELANIN
MACBETH – By the pricking of my thumbs, a frivolous trademark this way comes.
MAKE AMERICA RAD AGAIN
MAKE GOD FIRST AGAIN – Yay, two new entries for the MAKE SOMETHING SOMETHING AGAIN section!
MIND OVER MATTER – Ah, yes, that unique and original phrase that indicates a source of goods. With terrible specimens! (See below.)
PICKLEBALL UNIVERSITY – Once more, the list of pickleball marks grows…
PROUD MEMBER OF THE SPOOKY BITCHES COUNCIL – Ornamental AF.
RELAX DUDE – The perfect thing to say to someone who’s worried or panicking.
ROCK N’ ROLL, BABY!
S’MOREGASM – Impossible; s’mores are gross. [Really, it’s just the graham crackers that are gross.] [I will fight you.]
SOFT BOI – The best kind of boi!
SQUINTING IS FOR ASSHOLES – A delightful slogan from an optician!
WHY SO CEREAL – Let’s discuss this specimen below.
WICKED COZY – My brain automatically reads this with a Boston accent.
Y JESUS? – I prefer to read this as asking “And Jesus?” in Spanish.
PART 1-B: OLDER REGISTERED MARKS I DISCOVERED THIS WEEK
PART 2: CANCELLED MARKS
(Standard disclaimer: Always double-check these words and phrases before using them in your designs, to make sure there isn’t a separate registration that is still live and active. Some marks have multiple registrations!)
ALL COMES FROM NOTHING
CHANGE IS SIMPLE
FEAR THE LEO!
LEMON GRASS * removed from spreadsheet.
LIVE LAUGH LOVE * removed from spreadsheet!
LIVE YOUR PASSION
NEVER EGO, ALWAYS WE GO
ONCE A BULLDOG, ALWAYS A BULLDOG
ONCE A PANTHER, ALWAYS A PANTHER
SLAY * removed from spreadsheet!
STAY KILLING IT.
SUMMER IS A VERB
SUNDAY STATE OF MIND
THE BAD DADS CLUB * removed from spreadsheet!
TRIP AND TRAP
WE MADE IT
YOU MATTER. * removed from spreadsheet!
PART 1-B: SPECIMENS OF NOTE
We have quite a few marks this week that are just a label in a shirt collar, not showing any phrase printed ornamentally on the shirt. Which is … good, I guess? It’s still really only showing that you printed something in one shirt, or on one tag. But it’s a step above showing a phrase ornamentally. Here are FREEDOM REQUIRED and I AM METAVERSE as examples.
Meanwhile, over at GLUTE GOD, I feel like they should be showing a bit more glute in the specimens … just to make sure they’re godly. (I chose this out of the two specimens to share, because the other one showed way too much junk, and no glutes at all.)
The specimens for WHY SO CEREAL are both terrible, but this one is slightly worse. The text is clearly heat-pressed on the front of the shirt by hand, and it’s so bland and boring. The tag has hand-cut stickers on it, and it isn’t attached to the shirt in any way. And would anyone really pay $24 for that shirt? Not to mention that it’s a play on a line from The Dark Knight!!
And last but not least, here are the awful specimens for MIND OVER MATTER. Oh, what’s that, you say? You can’t find the phrase MIND OVER MATTER here? Look closer. Squint. (Even though squinting is for assholes.) It’s in the white border under KYIV on the shirt! With the ® symbol next to it, which they aren’t legally allowed to use until they’re fully registered. (And let’s not even talk about how the shirt is a reference to Hamilton.) They’ve done the same ® error on the book at Etsy as well, but I guess the USTPO was OK with it. [eyeroll]
Note: This is a curated list, and may not include all marks that affect you or your business. All opinions expressed in the snark are my own.
As always, the new marks have been added to my ginormous spreadsheet; please check it out for a shockingly large list of registered trademarks!