The numbers are light this week (615 new registrations in class 025, and 384 cancellations) but the curated list of cancellations is beefy. (Though as usual, I included some of them just for the lulz.)
(Some of these are legitimate brand names! I’ve included them on this list because those brand names are also words or phrases that may be used on the goods in question by crafters and makers.)
PART 1: NEW REGISTRATIONS
1854 – Yes, eventually, every number will be registered as a trademark.
ADRENALINE JUNKIES – These people are not my people. 😆
BAG SOME RAYS – I’m guessing this means to go out and get some sun?
BIG CAULK – There are clearly some people out there who don’t pronounce the L.
BUILT FOR BASS – Appears to refer to the fish, not the musical instrument.
DOLLHOUSE – Did anyone else watch this show back in 2009-2010?
FOLLOW ME TO BEER – Now this is a Pied Piper I can get behind. Literally.
GENERALS – Every single specimen shows “New Jersey Generals.”
GOD’S GOONS – “Goons” by definition are either stupid or aggressive people. 🤔
JELLY JEALOUS – It’s … like … the same word twice?
KITSCH – By definition, something in poor quality or bad taste. Not the best brand name?
LEAD THE FUTURE
MARKET – Their specimens actually show “MA®KET”.
NOT TIRED – Weird flex, but OK.
POWER OF SHE – And the power of turning pronouns into nouns!
POWERED BY EGG WHITES – I can’t stand eggs. Too rubbery. Where are my fellow egg haters?
SHE PRETTY + SHE PRAY – Through the “power of she”?
SHOOT SCOUT HUNT
SOMEBODY’S MAMA – Specimens like this one’s just make me tired.
SUN AND WAVE
TOKEN BLACK GIRL
TUESDAZE – But not taco Tuesdaze, am I right?
WE AINT REGULAR – Yes, the mark is missing the apostrophe. I guess it adds to the irregularity.
WEDSDAZE – Shouldn’t this be Wednesdaze?
PART 1-B: OLDER REGISTERED MARKS I DISCOVERED THIS WEEK
PART 2: CANCELLED MARKS
(Standard disclaimer: Always double-check these words and phrases before using them in your designs, to make sure there isn’t a separate registration that is still live and active. Some marks have multiple registrations!)
AMERICA NEEDS A BACKBONE
BE YOUR OM
BEST FIENDS – Note: this is “fiends,” not “friends.”
EQUESTRIAN USE ONLY
FOLLOW THE LEADER * [removed from spreadsheet]
FORGET SKINNY I’M TRAINING TO BE A BADASS
FRIENDS ARE GOOD – Note: this is “friends,” not “fiends.” 😆
HAPPY HEALTHY VEGAN
HATERS BACK OFF
LIFE’S TOO SHORT TO WON AN UGLY BOAT!
LIKES ARE GOOD
LIVE LIFE LITE
LOCALS LIVING LIKE TOURISTS
MEAN MOM UNIVERSITY
PASSION FOR THE PEOPLE
SCULPTED BY THE GODS
SORRY I WAS TRAPPING
SWEAT & PRAY
SWEAT & PRAY EVERYDAY
UNAPOLOGETICALLY BLACK * [removed from spreadsheet]
WEDDING USE ONLY
PART 1-B: SPECIMENS OF NOTE
Ugh, these just make me so tired. Here’s SOMEBODY’S MAMA. The classic “text on a wrinkly garment” treatment, with a fake-looking hang tag stuffed up the sleeve. On an even more wrinkly backdrop.
And here’s VACCINATE RACISM, where they’ve safety-pinned on their hang tag, and the label in the neck looks like it’s been printed on a piece of tape or adhesive ribbon, and just slapped in there.
I just … UUUUUUGGGGH. I wish the USPTO required more than a shoddy-looking tag. At least these aren’t just text on a shirt with no efforts at branding, but these aren’t exactly powerful efforts of branding either.
Note: This is a curated list, and may not include all marks that affect you or your business. All opinions expressed in the snark are my own.
As always, the new marks have been added to my ginormous spreadsheet; please check it out for a shockingly large list of registered trademarks!