It’s a pretty light week, with only 505 newly registered trademarks and 341 cancellations in class 025. But of course, there are always several things to snark about.
(Some of these are legitimate brand names! I’ve included them on this list because those brand names are also words or phrases that may be used on the goods in question by crafters and makers.)
PART 1: NEW REGISTRATIONS
#TOUGHMOM – Gotta love a hashtag. With an awful specimen! (See below.)
BARN RAISED – Answer to the age-old question, “Were you raised in a barn??”
BASIC BUT BOUJEE – I thought “basic” was an insult. I can’t keep up with young slang!
BOUGIE BOSS – Two spellings (boujee/bougie) in one day!
BREAKFAST IN BED – Never understood the appeal. Awkward seating angles and crumbs in your sheets.
DO IT FOR YOUR DREAMS
ENDLESS VACAY – This might sound great, but I feel like it would get boring eventually.
F**K BEING STUCK
FCK BOI – I guess it makes sense that the FCK BOIs would advertise?
FLIM FLAM – A phrase that always makes me think of Flin Flon, Manitoba, Canada.
FOREST LIFE – Can we go one week? Just ONE WEEK? Without an “X LIFE” mark?
FÜRST – German; translates to “prince” or “ruler”.
LIFE IS A KICK
MAKE YOUR OWN HAPPY – I greatly dislike the nounification of adjectives.
MAN OF THE PEOPLE
MORDOR – One does not simply walk into the USPTO.
OLL KORRECT – This is the most likely source of the abbreviation “OK”. See The Straight Dope for more info.
PULCHRITUDINOUS – I’ve always loved this word! It looks ugly, but means “beautiful.”
RIGHT OF WAY
SPACE MOUSE – I have issues with the specimen, but not what you’d think. (See below.)
THE BEAST IN YOU IS THE BEST IN YOU – Egads, I hope not. Shouldn’t the kindness in me be the best part?
THE GRIND IS FOREVER – Jeez, that’s really upsetting and depressing.
THERE IS A LIGHT
TINY TRENDSETTER – I’m gonna guess that babies don’t give a shirt about being trendsetters.
UNDER THE WAVES
PART 2: CANCELLED MARKS
(Standard disclaimer: Always double-check these words and phrases before using them in your designs, to make sure there isn’t a separate registration that is still live and active. Some marks have multiple registrations!)
A LITTLE BIT GAUDY
ALL MONEY GOOD
BIG & BEAUTIFUL
COUNTRY PRIDE CITY LOVE
FOR HIS GLORY
FRESH WATER FRESH AIR FRESH ATTITUDE
GRACE & POISE
I LOVE WATCHING YOU PLAY
IF YOU CAN’T BEAT ‘EM, WRITE ABOUT ‘EM.
MR. THURSDAY NIGHT
PART 1-B: SPECIMENS OF NOTE
First, we have #TOUGHMOM. No evidence is shown that it’s a brand; it’s just a phrase on a shirt, hosted at CreatorSpring. But the worst part is that they’re showing the blank back of the shirt in their screenshot! (You can barely see that there’s an available view of the front of the shirt, with the text very small and centered.)
And here’s one of the specimens for SPACE MOUSE. I have no problem with this as a trademark; it’s a cartoon character this person has developed. My issue with this is purely from a professional cartoonist’s point-of-view! The air tubes are positioned in such a way that they look like they’re going into the mice’s ears, so it looks like they’re wearing some sort of funky headphones through their helmets. It’s just a bad visual choice that adds confusion.
Note: This is a curated list, and may not include all marks that affect you or your business. All opinions expressed in the snark are my own.
As always, the new marks have been added to my ginormous spreadsheet; please check it out for a shockingly large list of registered trademarks!