We had a total of 618 newly registered trademarks in class 025 this week, and 368 marks were cancelled. But I think in the curated lists below, there are more cancellations than newbies, which is always a victory!
Note: These marks are now fully registered and active! These lists are compiled from the Trademark Official Gazette, which publishes lists of the newest registered marks every week. (Some of these are legitimate brand names! I’ve included them on this list because those brand names are also words or phrases that may be used on the goods in question by crafters and makers.)
PART 1: NEW REGISTRATIONS
ANY GIVEN SUNDAY – Surprise, an absolutely terrible specimen right off the bat!
BE A LEADER. BE A LEARNER. BE KIND.
COFFEE FOR SELF-CARE – Or tea, if you aren’t one of those coffee-loving types.
DIE ALONE – Don’t we all die alone?
DON’T GET BOOKED – I’m guessing they mean this in a jail sense.
DOPING – Some of the goods are bicycling clothes, which seems … scandalous.
DREAMS DON’T SLEEP – I get what they’re going for, but … this is scientifically weird.
EDDIE – Sorry, guys named Eddie. Iron Maiden Holdings owns you now!
FEED THE STREETS
FOLLOW THE MONEY – and see where it goes. (It must be nice, it must be nice!)
GOD IS MY DRIP. – As a certified Old Person™, I still have trouble thinking of “drip” as a positive thing.
HOT PINK SUMMER – Impressive Barbie movie timing on this China-owned mark. The website shown in the specimens, where they’re selling plain white socks, is of course now dead.
JUST KEEP SWIMMING – Owned by an individual in the USA, not by Disney. Specimen below!
LIFE IS MY PET PEEVE – That’s kind of grim.
NOW I KNOW EVERYTHING – I’m all, “This is an acronym for NIKE,” but they don’t appear to be trying to sponge off of Nike!
PNWLIFE – As a native of the Pacific Northwest (PNW), this one is personal.
RAISING GENTLEMEN – But hopefully not fedora-wearing “m’lady”-style gentlemen!
SELF HATE SURVIVOR – Good for them!
SINCERELY AN INTROVERT – Seems like a weird way to sign off a letter.
SLAP IT, EAT IT, LOVE IT – The “it” is your food. Associated with Slap Ya Mama, a cajun seasoning mix.
SOLAR ECLIPSE – The next total solar eclipse in the USA will be on April 8, 2024. (We won’t get a total in Europe until 2026.)
TANLINES – Goods: pretty much any kind of swimwear you can imagine.
THAT GOOD OLE JESUS
UNLEASH THE G – The “G” appears to be … an angry gorilla wearing a crown?
WOO-AH! – It’s a K-pop group, but this sounds super close to the US Army shout.
WORK LOUDER – Feels like the new “quiet quitting.” Work loud, so they think you’re doing more work than you actually are!
YES TO FUN
PART 1-B: OLDER REGISTERED MARKS I DISCOVERED THIS WEEK
PART 2: CANCELLED MARKS
(Standard disclaimer: Always double-check these words and phrases before using them in your designs, to make sure there isn’t a separate registration that is still live and active. Some marks have multiple registrations!)
A WISH COME TRUE
ALASKAN TROPHY WIFE
ALL I WANT TO DO IS MAKEUP & DANCE
AMOR VINCIT TIMOREM – Latin: “love conquers fear”
ATTACK YOUR PASSION
BRIDE’S MAID * [removed from spreadsheet]
BRING THE MAGIC
DESTROY YOUR COMPETITION
FOG FEAR OF GOD
I AM THE REASON
IT’S ABOUT RELATIONSHIP NOT RELIGION
KETCHUP BOTTLE RED
KINDNESS IS THE NEW LITTLE BLACK DRESS
LI’L MISS MAKEUP
LONG LIVE PASSION
LOYAL TO THE LAND
MARS IS OURS
MUSTARD BOTTLE YELLOW
OFFICIAL FAN OF THE BEAUTIFUL GAME
ONE DOWN FIVE UP
PLACE MONEY HERE
POURS WELL WITH OTHERS
SAILING USE ONLY
SINGLE MAMA WITH NO DRAMA
SOCCER IS LIFE
SOLDIER USE ONLY
SOUTHERN USE ONLY
STORM USE ONLY
SUPER JESUS AND MIGHTY MOSES
SWAMP USE ONLY
TAKE ME TO CHURCH
TEXAN BY NATURE
TRY NOT TO SUCK
WATCH THE BALL
WE STAND WITH GOD
YACHT USE ONLY
YOGA USE ONLY
HUSTLERS MINDNSET – This one is not totally dead; its registration was cancelled because it was accidentally issued. The application has gone back into “Under Examination” status for further review.
PART 2-B: APPLICATIONS THAT HAVE BEEN ABANDONED
IT’S A GOOD DAY TO HAVE A GOOD DAY. – I was watching this application, and got a ping today that they didn’t file some paperwork in time. Dead!
PART 3: SPECIMENS OF NOTE
Here’s the specimen for ANY GIVEN SUNDAY. Ornamentally used as an iron-on, on the front of a shirt. Contains other text beyond the mark. And has what are probably patented or trademarked game controller shapes (Xbox and PS).
Next up, HAPPIER ME! has an iron-on logo on a gigantic patch that’s been unevenly placed in the collar. Now that’s branding!
And how about JUST KEEP SWIMMING, shown ornamentally on a trucker hat!
But the worst that I saw this week (though there may be even worse that I didn’t look at) was NOW I KNOW EVERYTHING, which is in tiny ornamental text on the chest and sleeve of a shirt, with the actual brand label in the shirt covered over by tape. Howwwwwww does the USPTO allow these? Ugh.
[sic] = The mark contains a spelling, spacing, grammar, or punctuation error. The error is left as-is.
[removed from spreadsheet] = The cancelled mark had been on my spreadsheet, and has now been removed.
Note: This is a curated list, and may not include all marks that affect you or your business. All opinions expressed in the snark are my own.
As always, the new marks have been added to my ginormous spreadsheet; please check it out for a shockingly large list of registered trademarks!