Hey, is there any interest in me doing some videos showing how I search for trademarks, or how to read the USPTO and TSDR pages for trademarks? Let me know in the comments what video topics you’d like to see. Meanwhile, it’s a pretty average week, with 760 new marks and 403 cancellations.
Note: These marks are now fully registered and active! These lists are compiled from the Trademark Official Gazette, which publishes lists of the newest registered marks every week. (Some of these are legitimate brand names! I’ve included them on this list because those brand names are also words or phrases that may be used on the goods in question by crafters and makers.)
PART 1: NEW REGISTRATIONS
AFFINITY – Not the design software suite.
AIN’T LIFE SWEET
AUNT FLOW – I thought it was always a visit from “Aunt Flo”?
BAT BOY – It’s the Weekly World News one, not the baseball team job.
BINKY BRO – It’s a surf/skate brand, but I always thought “binky” was slang for a baby’s pacifier?
BINKYBRO – Same owner with & without space.
BLUE COLLAR BASTARD
BRUNCH Goods: Slippers.
CITYMOUSE – I’ve always been a city mouse, not a country mouse.
COME AND SMOKE IT
DOESNT: EAT ANIMALS [sic] – This is some hella weird punctuation.
DON’T SILENCE MY WISDOM
EAST – So that’s east and north both registered. West and south are still available!
EMBRACE YOUR BATTLE
EVERY HUG MATTERS – Same owner as the next mark…
EVERY KISS MATTERS – Both somehow related to Wohoa Bay Island, which appears to be up for sale. The whole island.
GAS GOD – My Crohn’s disease sometimes makes me a gas god. 🍑💨
GOOD VIBES, HIGH TIDES – Oh yay, another item for the vibes section. Though I guess I’d rather have vibes than The Hustle.
GREATNESS WILL RISE
GUTTER CATS – Some of the best cats are trash cats!
HOOEY – I wouldn’t have named my brand something that means nonsense or garbage, but that’s me.
I AM NOT A VET BUT I KNOW WHAT A DOG IS – Some pretty bad specimens for this awkward phrase.
I LIVE HERE. I DRINK HERE. – The specimens all also have “ALOCOHOLIC” [sic] on them. Feels kind of gross.
I STILL CARE
LAGOONLIFE – And the “X LIFE” section of the spreadsheet continues to grow…
LET OUR PEOPLE GROW
LIBERTINE – Libertine men and scarlet women! And rag-time, shameless music!
MASTER OF BAD-ASSERY
METAVERSE – Not owned by Facebook/Meta!
MOMS ARE SUPER HEROES – With a classic bad specimen. (See below.)
MY MONTANA LIFE
NOBODY LIKES A DOUCHE CANOE – This is a truth universally acknowledged.
NOT A GANGBANGER
NOTHING SUCKS – This is a weirdly phrased double-negative. It doesn’t feel positive!
ONLY LOVE IS FREE – I think other things are legitimately free.
ONLY THE HIGH SURVIVE
PARROT LIFE – Dang, two “X LIFE” marks in one week!
SHARE YOUR GIFTS – Unless it’s, like, your birthday gifts. Hoard those.
SI SE PUEDE
SONS OF ALOHA – This sounds like the kindest motorcycle gang.
TED LASSO – But you weren’t using this anyway, right?
THE BIG SOFTY
THE HORNETS – I kind of love that Watford FC has a deer on their logo, but they’re the Hornets.
UNDOMESTICATED – I like this one. Makes a person seem feral.
YOGA GIRL – Another entry for my “it says girl, but they mean full-grown woman” collection.
And how about this stylized text mark? Feels like something you’d see as a cut file on Etsy. So, y’know, don’t make a design too close to this. [image]: DADDY’S LITTLE DUDE in a text design style
PART 1-B: OLDER REGISTERED MARKS I DISCOVERED THIS WEEK
PART 2: CANCELLED MARKS
(Standard disclaimer: Always double-check these words and phrases before using them in your designs, to make sure there isn’t a separate registration that is still live and active. Some marks have multiple registrations!)
ALL DOGS MATTER – Hard to believe that mockeries of BLM are old enough that they’re starting to get cancelled.
BEST FEELING EVER
BRING IT, DON’T SING IT
BY THE NUMBERS
DREAMERS AND BELIEVERS
EARTH FOR PRESIDENT
HARRY BEAVER’S – Gross.
HOPE FOR ALL
I AIN’T AFRAID OF NO GOATS
IM A BEAST ARE YOU A BEAST? [sic]
IM BOUT MAKING MY ANCESTORS PROUD [sic]
IT’S JUST A KISS
ITS LIT [sic]
LESS HESITATION MORE MEDITATION
LIVE IT FAITHFULLY EVERYDAY [sic]
LONG LIVE THE YOUTH
MAKE AMERICA SANE AGAIN – Also hard to believe that versions of MAGA are old enough that they’re starting to be cancelled!
SONS OF HEROES
SORE NO MORE
STRONG LIKE A MOTHER
WHAT ABOUT ME
PART 3: SPECIMENS OF NOTE
Here’s the specimen for MOMS ARE SUPER HEROES. Note, in the specimens they’re pretty much all SUPERHEROES with no space in them. In this one, they’re using the Superman diamond shape and color scheme (feels a bit infringey), and it’s hard to see, but they’re using the ® symbol. Which I still think should get these applicants in trouble, since you aren’t supposed to use that until you’re registered. It should be ™ in the specimens.
And here’s one of the 22 (!!) specimens for I AM NOT A VET BUT I KNOW WHAT A DOG IS. They’re pretty much all this quality. The sideways upload is their doing, as well. It’s overall bad, but that IS at the bottom by itself really gets my goat from a designer’s perspective. 😆
And for those of us who wonder why so many specimens are a wrinkled shirt on a crappy background, I learned a little something from some of the lawyers I follow on Twitter! Apparently if your specimen looks too crisp and beautiful, they may reject it for it maybe looking like a mockup.
[sic] = A punctuation, grammar, spacing, or spelling error exists in the registered mark, and has been left as-is in this list.
[removed from spreadsheet] = A mark was previously on my spreadsheet, but has now been removed.
Note: This is a curated list, and may not include all marks that affect you or your business. All opinions expressed in the snark are my own.
As always, the new marks have been added to my ginormous spreadsheet; please check it out for a shockingly large list of registered trademarks!