The numbers don’t seem that large: 760 new trademarks were registered in class 025 this week, and 322 were cancelled. But my curated lists feel HUGE.
Note: These marks are now fully registered and active! These lists are compiled from the Trademark Official Gazette, which publishes lists of the newest registered marks every week. (Some of these are legitimate brand names! I’ve included them on this list because those brand names are also words or phrases that may be used on the goods in question by crafters and makers.)
PART 1: NEW REGISTRATIONS
ALWAYS BÎKË FOREVER – I do enjoy a chance to type accented characters.
BARK LIFE – Will this be the day when I finally make an “X LIFE” section in the spreadsheet?
BEST RIDE EVER
BET WIN COLLECT
BREAK FAKE RULES – Aren’t all rules essentially fake, in that they’re made up?
CANAL LIFE – Yes, this was the day. I now have an “X LIFE” section with 75 items. 😆
CANTINA DE LECHE – Not that anyone would want to label themselves as a milk bar, right?
CATCH THESE COMPLIMENTS
CHICKEN & RICE – Tasty meal, but not a tasty mark. Nor does it have a tasty specimen.
CHILLIN’ LIKE A GORILLA – Huh. They do seem to know how to chill.
DIRTY HABITS – The nuns need to do laundry!
DON’T POST ABOUT IT, BE ABOUT IT. – Weird how many “encouraging” slogans start with “don’t.”
EVERYTHING MUST GO MAYBE EVEN YOU – Great sentiment, terrible specimen.
FANCY DORK – I push up my glasses with my pinkies extended.
GOD IS A DESIGNER – And he would never, ever use Comic Sans or Papyrus fonts.
GROGU – But you absolutely were not using this anyway, RIGHT?
HOOKERS AND SEAMEN Oh, ha-ha, such a delightful fishing slogan! Wittiest jest of the season!
HOUSE OF ANARCHY
I’M A DELICATE FUCKING FLOWER – You’re damned right I am.
IGNITE YOUR FIRE
LET’S CAMP – Let’s look through our camping designs and clear ’em out!
LIL’ DROPS OF SUNSHINE [sic]
LIVING MY BEST SLICE – The specimen is pretty much what I pictured.
MADE IT, DIDN’T DIE
MAKE COOKING FUN AGAIN [supplemental] Goods: Aprons.
MO POWA BABEH!!
MOTHERFLUSHERS – When my Crohn’s Disease is active, I am indeed one badass motherflusher.
MY DOG IS A CAT [supplemental]
NEW YORK GIRLS – Cue the Pet Shop Boys singing this in my head to the tune of “West End Girls.”
PARENTS JUST DON’T UNDERSTAND – Owned by some rando, not DJ Jazzy Jeff nor The Fresh Prince.
PARENTS LIVES MATTER – Can we stop making plays on Black Lives Matter, especially with groups that are often already given preferential treatment?
POPPING PUSSIES – Can dudes just … stop being so incredibly gross?
POWER OF THE MIND
PUREST FLOWER – Don’t wear this, Mr. Popping Pussies will come after you.
RACQUETBALL LIFE – Aww yeah, glad I made that new “X LIFE” section.
RELAAAX – Owner is “The Relaxed Stoner.” Surprised it didn’t get held up over RELAX.
RISE AND GRIND – I feel like this is in common use for coffee-themed shirts.
RULES DON’T APPLY
SAME FLAG SAME OATH
SHELBY – Sorry, all you Shelbys out there. Your name is now forbidden!
SHINE IN ALL YOU DO
SON OF A BISCOTTI
SORT OF FAMOUS – The perfect kind of famous. Known to some, but people never bother you in person.
STAN TYRANNOSAURUS REX – Ugh, dislike this slang. “Stan” is not really something to aspire to.
THE LITTLE MILK BAR
THE VIBES ARE REAL – Yay, another entry for the VIBES section of the spreadsheet.
WHERE WILDFLOWERS GROW
WHOOP DAT A$$
PART 1-B: OLDER REGISTERED MARKS I DISCOVERED THIS WEEK
PART 2: CANCELLED MARKS
(Standard disclaimer: Always double-check these words and phrases before using them in your designs, to make sure there isn’t a separate registration that is still live and active. Some marks have multiple registrations!)
A WORLD WITHOUT BOOBIES IS NO PLACE FOR ME
ALL THE BEINGS
ALWAYS IN BETA
BACK AT IT AGAIN
BECOME THE BEST
BEERCATION * [removed from spreadsheet]
BEST OFFENSE IS DEFENSE
BON BON VIE
BOOBS DO IT ALL
DONE UP TIL SUN UP
DUCK DUCK . . .
FIRST IN LINE
FULL OCTANE GARAGE
GIVE A HUG, SEND A HUG, LEAVE A HUG BEHIND
GOD TEAM ME
HAMMER & NAIL
HEROES & VILLAINS
HUNT YOUR ASS OFF
I DON’T KNOW YOU BUT I LOVE YOU
LAS VEGAS OUTLAWS
LET ME BE ME
LIVE EVERYDAY LIKE IT’S GAMEDAY [sic]
MARCHING BAND IS AWESOME
MAYBE YOU’RE JUST NOT A GOOD PERSON
MELANIN BY NATURE
MOMMY NEEDS A COCKTAIL * [removed from spreadsheet]
NOLA * [removed from spreadsheet]
NOT A MYTH BUT A LEGEND
PEEVES DON’T MAKE GOOD PETS
REPELLENT MAN – Ah, if only the gross ones did wear an identifying shirt…
SIMPLY THE GREATEST UNIVERSITY
SOUND AND FURY
STUDENT’S PROUD PARENT
TAKING SUCKAS OUT
THE ROAD IS LIFE
THIS YEAR IS NEXT YEAR
WE CHANGED THE GAME
WHAT’S GREAT ABOUT AMERICA
And one image mark that may be of interest: I 🖤 CHEER in a slab serif font.
PART 3: SPECIMENS OF NOTE
It’s just so much of the same every week, y’all.
LIVING MY BEST SLICE looks like exactly what I expected: an ornamental t-shirt design. But they’ve printed it onto a sticker, put that on a tag shape, and it’s safety-pinned to the armpit of a sweatshirt. The pin’s holding on by, like, two threads.
And how about these beauties for EVERYTHING MUST GO MAYBE EVEN YOU? The warping on the text is atrocious. And on the left one, it looks like they just shoved the plastic tag thingy through the hoodie’s label.
Or how about CHICKEN & RICE here? I didn’t even rotate this; they uploaded it sideways. To be fair, they do have a legit-ish-looking label inside the hoodie, but … this just doesn’t really show the mark’s use in commerce. Show me a screenshot of your popular CHICKEN & RICE website, full of CHICKEN & RICE merchandise, with testimonials from customers who rave about the quality of CHICKEN & RICE products!
UGH. Now I want to eat some chicken and rice.
Note: This is a curated list, and may not include all marks that affect you or your business. All opinions expressed in the snark are my own.
As always, the new marks have been added to my ginormous spreadsheet; please check it out for a shockingly large list of registered trademarks!