I … uh … is this seriously the last day of January? Where the hell did this month go? Anyhoo, today we have a meager 399 new marks registered in class 025. That’s, like, fewer than half of the usual new marks! There are 334 cancellations this week. I’m delighted that the curated list of cancelled marks is WAY bigger than the curated list of new stuff!
(Disclaimer: Yes, some of these are legitimate brand names! I’ve included them on this list because those brand names are also words or phrases that may be used on the goods in question by crafters and makers.)
PART 1: NEW REGISTRATIONS
ATTITUDE IS FREE – True-ish. A bad attitude will cost you.
AYE, LET’S PRAY. – For those god-fearing pirates among us.
BITTER BARISTA [supplemental]
BOOF – Sometimes I wish I didn’t know so much slang. Look it up with caution!
CHRIST COUTURE – A contestant for Worst Specimen! See below.
FEAR THE RATTLE – Could refer to either snakes or babies, both are terrifying.
GOOCH – Ugh, more slang. You boof near the gooch, y’know!
LIVE LIFE WET – I’ll pass. Sounds cold, clingy, and uncomfortable.
LOVE OVER HATE – Pairs well with the next mark on the list!
LOVE TO HATE ME [supplemental]
MY SURREAL LIFE – Some incredibly boring branding for something “surreal.”
OUTLAW FISHING TRIBE
SI – Owned by Sports Illustrated. And all of the specimens have “Sports illustrated” on the labels, not “SI”. [eyeroll]
TOTALLY THE BRIDE – We’re going to discuss this specimen below.
UNAPOLOGETICALLY KAREN – The owner is a lifestyle blogger named Karen.
WHISKEY GIRL – Another entry for my “it says girl, but means full-grown woman” collection!
WORKING CLASS TRASH
PART 2: CANCELLED MARKS
(Standard disclaimer: Always double-check these words and phrases before using them in your designs, to make sure there isn’t a separate registration that is still live and active. Some marks have multiple registrations!)
A PEN IS MORE POWERFUL THAN THE GUN AND THE SWORD
ALOHA BEACH CLUB
BODY AFTER BABIES
BRIDE TRIBE * removed from spreadsheet
BUILT BY BARBELL
CINCY IS FOR DREAMERS
COUGARS THE ONLY CATS I’M NOT ALLERGIC TO
DUMB ENOUGH TO DO IT
ELLE EST FORTE
ENEMY OF AVERAGE
I LOVE ULTRA RUNNING
IIFYM – acronym for “if it fits your macros”
IN JESUS NAME I PLAY
JC & ME
JIU-JITSU FOR EVERYONE
LIFE IS A HUNT
LIFE IS COUNTRY
LOOK GOOD, PLAY WELL
LOVE SO AMAZING
NO MORE WIGGLE, NO MORE JIGGLE
NOT YOUR JUSTICE
OPEN THE CAGE
PURE COWBOY * removed from spreadsheet
SOME FEAR NONE
UNITED STREETS OF AMERICA
WISH UPON A STAR * removed from spreadsheet
YOU CAN’T LIVE IF YOU CAN’T DIE
PART 1-B: FASCINATING SPECIMENS
Let’s rag on a couple of specimens that shouldn’t have been approved!
This specimen for CHRIST COUTURE has a few classic issues. First, the phrase is used ornamentally on the front of the shirt. Second, the tag in the neck is clearly a sticker that’s been put on top of the actual shirt brand. Third, the hang tag is attached up the sleeve, probably with just a safety pin. Fourth, this is clearly just hanging on the back of a door in someone’s poorly-lit house.
This may well be an actual brand! But their specimen is really awful in a lot of ways.
Then there are these two specimens for TOTALLY THE BRIDE. One has a hang tag strung around the strap of a Bella + Canvas tank top. The other shows the phrase ornamentally, not even on true physical goods; this is a mockup. (You can tell by the crispness of the design, and also because the two shirts have identical wrinkle and shadow patterns; it’s the same shirt, but one has a pink overlay.) Per examination guide 3-19, the USPTO is supposed to issue a refusal if a specimen is digitally created, but maybe including the hang tag one got this one through.
Note: This is a curated list, and may not include all marks that affect you or your business. All opinions expressed in the snark are my own.
As always, the new marks have been added to my ginormous spreadsheet; please check it out for a shockingly large list of registered trademarks!