It’s a red-letter day in trademarks: there were more cancellations this week than there were new registrations! We have 495 new marks in class 025, and a whopping 588 cancelled marks. And some of those cancellations are popular phrases that were locked up by a trademark troll favorite, L***bellas!
Note: There will be no Trademark Tuesday post on May 2, 2023; I’ll be in the middle of moving. The May 9 post will be a double.
(Some of these are legitimate brand names! I’ve included them on this list because those brand names are also words or phrases that may be used on the goods in question by crafters and makers.)
PART 1: NEW REGISTRATIONS
ALWAYS ROLLING – Specifies “clothes for roller skating,” but you can roller skate in pretty much any clothes that exist.
AMERICAN MADE COWBOYS
CALL JESUS – Dial 1-976-OUR-LORD. $4.99 per minute.
CHUFFED – Ask your friends from the UK why this is a terrible trademark.
DON’T HIDE GO SEEK
EMBRACE YOUR BUMP – Once again, I cringe at the term “bump”.
EXPLICIT AF – And yet they didn’t explicitly spell out what AF stands for. Cowards!
HIMS & HERS
HUSTLING IS A VIRTUE – Ugh, another mark extolling The Hustle. Can we stop already?
JUST FLEW IN – And my goodness, are my arms tired!
LOCAL SLANG – I’m from a “pop” region. You “soda” people are wrong, all wrong!!
LOVE, LIVE, FREE.
LOVELY DAY – Makes me think of Mad Max: Fury Road.
NEVER BEEN BETTER
NOT FAMOUS BUT KNOWN
PREPARE FOR TOMORROW – Sounds more like a threat than a slogan!
RESPECT BLUE LINE
SCIENCE WILL WIN – Damn straight it will!
SLICK WEASEL – I presume it’s coated with … weasel grease?
SPIRITUALLY ANCHORED – Makes spirituality feel like a weight chained to you.
SPORTS BULLY – Also known as “parent of Little League player.”
TEACH REACH & PREACH
PART 1-B: OLDER REGISTERED MARKS I DISCOVERED THIS WEEK
PART 2: CANCELLED MARKS
(Standard disclaimer: Always double-check these words and phrases before using them in your designs, to make sure there isn’t a separate registration that is still live and active. Some marks have multiple registrations!)
ALL ROADS LEAD TO
AMONG THE DEAD
BAD ASS SPORTS
BE A MOM. BE BEAUTIFUL.
BELIEVER LOVER MOTHER
BORN TO FIGHT * [removed from spreadsheet]
BOWS & SEQUINS
BROKE BUT TAN
BUMPS FIRST CHRISTMAS * [removed from spreadsheet]
BUMPS FIRST VALENTINE * [removed from spreadsheet]
FEAR NO EVIL
FIGHT FOR THE FUTURE
GIVE IT GET IT TAKE IT
GOD FIRST FAMILY THEN FOOTBALL
HEALTHY IS THE NEW SKINNY
HEARTS AND HAPPINESS
I AM FIRE
IT’S A GOOD THING YOU’RE PRETTY
IT’S ALWAYS THE HEART
LET IT MOVE YOU
LIFE NEEDS MORE
LORD BLESS AMERICA
LOVE FAST LIVE HARD
MY LITTLE VALENTINE * [removed from spreadsheet]
OFF THE MENU
PARTY WITH YOUR BOOTS ON
PRINCESS – Class 25 cancelled; class 028 remains active.
RAISING MY TRIBE * [removed from spreadsheet]
RESPECT YOUR UNIVERSE
RHODE ISLAND * [removed from spreadsheet]
RICH & ROTTEN
SALT AND PEPPER
SIDE OF FRIES
THE GAME IS WAITING GET OUT AND HUNT
TIME TO BLOOM
TIS THE SEASON TO BE PREGGERS
TWO IF BY LAND
UNLEASH THE UNEXPECTED
WE’RE DESIGNED TO BE OUTSIDE
WHEN U PRAY
PART 1-B: SPECIMENS OF NOTE
For today’s specimens, let’s take a look at phrases that were registered as trademarks, where the specimen also contains the actual brand name as something different!
First up, the COCKY SURFER specimen shows an actual company name of Koloa Surf Co.; maybe they’re trying to set up Cocky Surfer as a … sub-brand?
And here’s RESPECT BLUE LINE, which not only feels grammatically incorrect, but also shows the actual brand as Bison Union Co., and the actual slogan appears to be “Peace through Strength.” Oh, and the words “blue line” don’t appear in the actual specimen, only on the website text. This should have been a Type 3 mark (words plus a design element).
Note: This is a curated list, and may not include all marks that affect you or your business. All opinions expressed in the snark are my own.
As always, the new marks have been added to my ginormous spreadsheet; please check it out for a shockingly large list of registered trademarks!