We have 542 newly registered trademarks in class 025 this week, and 354 cancellations. But oh, those wonderful cancellations! A whopping 8 marks came off of my spreadsheet, including a handful from our old favorite, Lolabellas!
Note: These new marks are now fully registered and active! These lists are compiled from the Trademark Official Gazette, which publishes lists of the newest registered marks every week. (Some of these are legitimate brand names! I’ve included them on this list because those brand names are also words or phrases that may be used on the goods in question by crafters and makers.)
PART 1: NEW REGISTRATIONS
1987 – Yes, eventually every year will be registered as a trademark.
ACROSS THE MAP
ALWAYS BLACK, NEVER SORRY.
BAD DECISIONS MAKE GOOD STORIES – Kinda true!
BLACK COFFEE – This is Nkosinathi Maphumulo’s DJ name.
BORN TO BE AIRBORNE
CLEVELAND LIFE – Of all of the X LIFE marks, this seems fairly mundane.
DO A KICKFLIP! – This phrase makes me think of Tony Hawk, not Chase Gabor.
HELLA COFFEE [Supplemental]
IN GOD WE MUST – We must … what?
LIFE IS BETTER ON THE WATER – Joins a half-dozen other “life is better” marks.
MANIFEST LIKE A MOTHER
MR. PARADISE – Different owners!
MUSSELS – I went back and forth, like, ten times on whether this goes in the “food” section or the “flora & fauna” section.
MY HUSTLE IS MY SWAG – Ugh, enough with the hustle already!
NO VICTORY WITHOUT SACRIFICE
RAISED RIGHT – A sub-brand of SIMPLY SOUTHERN.
SKIING FUCKS – I love how making these lists keeps me somewhat current with the slang the kids are using. Or were using 12-18 months ago.
SOBER IS SEXY
TIME TRAVEL ACADEMY
TOUGH AS YOU
UNHOLY – It’s a brand for … bridal gowns. With a questionable specimen below.
WAY MORE BETTER
WORKING CLASS PATRIOT – We’re getting to the point where I see the word “patriot” and automatically cringe.
PART 1-B: OLDER REGISTERED MARKS I DISCOVERED THIS WEEK
None found this week!
PART 2: CANCELLED MARKS
(Standard disclaimer: Always double-check these words and phrases before using them in your designs, to make sure there isn’t a separate registration that is still live and active. Some marks have multiple registrations!)
100TH GENERATION CHRISTIAN – Wouldn’t this be, like, 3000 years in the past, and thus pre-dating christianity?
BUMPS FIRST FOURTH * [removed from spreadsheet]
BUMPS FIRST HALLOWEEN * [removed from spreadsheet]
BUY ME A SHOT
CHANGING THE WORLD ONE BREATH AT A TIME
CITY OF GRIND
DRINKING & GAMBLING
ENFANT GÂTÉ – French for “spoiled child.”
HE SEES YOU WHEN YOU’RE DRINKING * [removed from spreadsheet]
HEADED FOR ADVENTURE
LAND PIRATE * [removed from spreadsheet]
LITTLE MISS ALOHA * [removed from spreadsheet]
LIVE FOR PINK
LIVE LIFE HAPPY
LIVE LOVE LAUGH * [removed from spreadsheet]
MATE OF HONOR
MOMMY’S FIRST MOTHER’S DAY * [removed from spreadsheet]
TALL IS BEAUTIFUL
VEGAS BEFORE VOWS * [removed from spreadsheet]
PART 3: SPECIMENS OF NOTE
Here’s part of the main specimen for UNHOLY. I just feel like if you need to draw in red arrows pointing to the tiny spots where the word is used, it maybe isn’t that distinctive an indicator of the source of goods.
[sic] = The mark contains a spelling, spacing, grammar, or punctuation error. The error is left as-is.
[removed from spreadsheet] = The cancelled item had been on my spreadsheet of marks, and has now been removed.
Note: This is a curated list, and may not include all marks that affect you or your business. All opinions expressed in the snark are my own.
As always, the new marks have been added to my ginormous spreadsheet; please check it out for a shockingly large list of registered trademarks!