We have 842 newly registered marks this week (Of which 60 or so were on the Supplemental Register; maybe they’re just being more aggressive about sending cruft over there?), and 387 cancellations. Our X LIFE counter resets to zero this week, after 6 weeks in a row. We’ll see if we can beat that record in the future!
Note: These new marks are now fully registered and active! These lists are compiled from the Trademark Official Gazette, which publishes lists of the newest registered marks every week. (Some of these are legitimate brand names! I’ve included them on this list because those brand names are also words or phrases that may be used on the goods in question by crafters and makers.)
PART 1: NEW REGISTRATIONS (PRINCIPAL REGISTER)
2 WHEEL THERAPY
288 – Yes, eventually every number in existence will become a trademark.
ABACAXI – Portuguese for “pineapple.”
ALONE – I’ve loved this show since the first episode.
BE THE CEO
BLESSED & HIGHLY CAFFEINATED
COFFEE WARRIOR – This year, I’m going to try coffee. It’s been decades; as a supertaster, I have a hard time with bitter.
CREATIVE MINDS THINK DIFFERENTLY
DANCE IS THE ANSWER
DUNE GOOD – I’m sure they mean it as a beach pun, but I read it as someone who liked the Frank Herbert book.
FULFILLED BY FAITH
GENTLEMAN OF LEISURE
IM A BEAST ARE YOU A BEAST? [sic]
INHALE PEACE – Exhale all the other stuff.
LIVE A RARE LIFE – Doesn’t count as an X LIFE mark, since it’s a full phrase.
LIVE SOLO – Could mean living alone, or living like Han Solo. Or both!
LIVEGOOD – Yeesh, stop telling me how to live!
MAGA RATS – One of those “embrace the insults” things?
MILK DONATING HERO
MISCHIEF MANAGED – Yes, owner is Warner Brothers.
PRETTY MUCH BROKE
REFUSE TO BE BORED – But … boredom often creates amazing things!
SAVAGELY SNATCHED – To the kids today, this is a double positive. Ugh, I feel old.
SEA JUNKIE – Can’t stop snorting that salt water! (Ouch!)
SMOKE IN PEACE
STRONG BEAUTIFUL ATHLETE
USAF – Owner: The Department of the Air Force.
WE ARE NOT ALONE
WHISKEY WEED WOMEN – Love when women are included as a consumable good.
WORK HARD. SELF-CARE HARDER.
WORN AND HAGGARD
PART 1-B: NEW REGISTRATIONS (SUPPLEMENTAL REGISTER)
PART 1-C: OLDER REGISTERED MARKS I DISCOVERED THIS WEEK
MARGARITAVILLE – But you weren’t using it anyway, RIGHT?
PART 2: CANCELLED MARKS
(Standard disclaimer: Always double-check these words and phrases before using them in your designs, to make sure there isn’t a separate registration that is still live and active. Some marks have multiple registrations!)
CHILDREN OF APOCALYPSE
COLD AS LIFE
FEEL THE BREEZE
FIT & FLY
FOR LIFE’S SAKE
GOD BLESS THE WORLD
GRATEFUL LIFE * [removed from spreadsheet]
I GOT FLAVOR
ISLAND, HAMMOCK & BLENDER
IT’S NOT ABOUT ME
LIFE IS BETTER IN A BIKINI * [removed from spreadsheet]
PISSING OFF THE NEIGHBORS
SHIRT IN YOUR PANTS
SPOILED AND ENTITLED
TOTALLY RADICAL AWESOME
TRAIN AND ACHIEVE
WHERE THE BEER MEETS THE BEACH
WOMEN ARE SACRED
PART 3: SPECIMENS OF NOTE
I just … [sigh]. This is what the USPTO is accepting as proper branding. A plain tag with a plain font held on with a safety pin, and with a totally different web address. And that website is currently password-only.
[sic] = The mark contains a spelling, spacing, grammar, or punctuation error which does not appear to be wordplay. The error is left as-is.
[removed from spreadsheet] = The cancelled item had been on my spreadsheet of marks, and has now been removed.
Note: This is a curated list, and may not include all marks that affect you or your business. All opinions expressed in the snark are my own. All snark is intended for entertainment purposes.
As always, the new marks have been added to my ginormous spreadsheet; please check it out for a shockingly large list of registered trademarks!