707 new trademarks were registered in class 025 this week, and 368 were cancelled. Hopefully some day the proportion of new to cancel will be reversed!
Note: These new marks are now fully registered and active! These lists are compiled from the Trademark Official Gazette, which publishes lists of the newest registered marks every week. (Some of these are legitimate brand names! I’ve included them on this list because those brand names are also words or phrases that may be used on the goods in question by crafters and makers.)
PART 1: NEW REGISTRATIONS
100% BLUE COLLAR [Supplemental]
ANALOG GIRL – I’d rather be a digital woman, thanks.
BBALLMOM – Yes, they’ll probably go after you if you add in spaces.
BROKEN CRAYONS STILL COLOR – Oh, jeez. I see a gajillion cut files with this phrase on the Googles.
DITCH LIFE – 5th week in a row with an X LIFE mark. Keeping the streak alive!
EARTH GIRLS – Rumor from the 1980s is that they’re easy.
EARTH VIRGIN – Presumably not quite as easy.
GEOGUESSR – The game that opened my eyes up to living outside of the USA!
GODDESS AMBITION – This feels like a Madonna album title from the ’90s.
HAN SOLO – But you absolutely were not using this, right?
HAPPINESS IS A HUSTLE – I can’t tell if this is pro-hustle or anti-hustle. 🤔
HAPPY HAPPY HOUSEPLANT
KISS A COW – I’d sooner be an analog girl!
MADE BY THE BAY
MAKE MANHOOD MASCULINE AGAIN – It’s been a while since we’ve had a MAKE X SOMETHING AGAIN mark!
MOTHER PUNKER – Don’t you dare punk my mother!
NICE SLICE – It’s golf, but I’m going to imagine that this is about pizza.
PAPA HIGH – I expected a bearded pothead, but it’s a dewy young singer!
PERFECTAHOLIC – Same owner as the next mark…
PERFECTION IS FOR BASIC B*TCHES – Feels like a totally opposite sentiment?
RANGE READY – It’s guns, but I’m going to imagine this is about where kissable cows live.
REEL LADIES – It’s fishing, but I’m going to imagine this is about square dancing.
RIDE LIFE HAPPY!
RUN YOUR OWN RACE – I shall! I call it the “couch to fridge” run.
SPINACH – Owner is not Popeye.
STAY ON TOP
STOP PLEADING GUILTY – Good advice!
TAGS – Yes, you can still use the word “tags” in your tags, if you’re selling tags.
THE DAY IS YOURS
URBAN CAMPING CLUB – I’d join it. My campground is a hotel room. 😆
VEGAS BALLERS – I still can’t see the word “baller” without thinking it has to do with testicles.
WORKING ON MY ANXIETY
PART 1-B: OLDER REGISTERED MARKS I DISCOVERED THIS WEEK
PART 2: CANCELLED MARKS
(Standard disclaimer: Always double-check these words and phrases before using them in your designs, to make sure there isn’t a separate registration that is still live and active. Some marks have multiple registrations!)
ALOHA Y’ALL * [removed from spreadsheet]
AS 1 WE STAND
DOWN TO FISH
EVERYTHING HURTS AND I’M DYING
HI LITTLE ONE
HOCKEY IS LIFE
IN JIU JITSU WE TRUST
LIFE IS TOO SHORT NOT TO BE XTREME
LITTLE BIG SHOT
LIVE FAST DIE PRETTY
LOVE FAST LIVE HARD
NOT ALLOWED TO SPEAK
REAL RUNNERS DON’T TALK
SIN + SINNERS
SOCIETY OF ONE
WEAR YOUR STORY
PART 3: SPECIMENS OF NOTE
I couldn’t find any really awful specimens this week (though, to be fair, I didn’t look at them all), so let’s take a look at this HAN SOLO apron. I went from not knowing it existed to needing it desperately in about 15 seconds.
[sic] = The mark contains a spelling, spacing, grammar, or punctuation error. The error is left as-is.
[removed from spreadsheet] = The cancelled item had been on my spreadsheet of marks, and has now been removed.
Note: This is a curated list, and may not include all marks that affect you or your business. All opinions expressed in the snark are my own.
As always, the new marks have been added to my ginormous spreadsheet; please check it out for a shockingly large list of registered trademarks!