This week, we have 542 newly registered marks in class 025, and 372 cancellations. There are some juicy tidbits down there in the cancellations list!
Note: These new marks are now fully registered and active! These lists are compiled from the Trademark Official Gazette, which publishes lists of the newest registered marks every week. (Some of these are legitimate brand names! I’ve included them on this list because those brand names are also words or phrases that may be used on the goods in question by crafters and makers.)
PART 1: NEW REGISTRATIONS
ALL THE DOG THINGS. – A break from “West End Girls,” now I have “All the Small Things” in my head.
BUTTER ROLL – It’s a roller disco!
CHECK OUT MY NOODS – Referring to noodles, of course.
EAT SHIFT AND DIE
FREE THE GAME – Whichever game it is, they aren’t choosy.
FREE THE PIRATE WITHIN – Especially on September 19, International Talk Like a Pirate Day.
FUKIT – Different owners, just coincidental timing with the sneaky spelling swears.
GIRL IN RED
GOOD FAKE – I can’t think of any fakes that are good things. Aren’t fakes bad by definition?
GRUMPY DAD CO – Let’s discuss this specimen below.
I FEAR GOD… AND YOU’RE NOT HIM
I JUST LOVE PLAYING THE GAME – Whichever game it is, they still aren’t choosy.
IT’S A HARD NO – We should all give a hard no more often.
LAW SO HARD
LOCKDOWN U – I like the concept of X U or X University, where X is something fun or weird.
LUCKY LITTLE LOVES
NINTENDO – But you absolutely were not using this, right?
OUTDOOR GEEK – I prefer to keep my geekiness indoors, TYVM.
PERFECTLY CREATED – None of us is perfect. Only an imperfect jerk would advertise this on a shirt. 😆
STAY IN THE DEEP END
SUNDAYS ARE – Of course, at their website, it’s all garments with “Sundays Are for [Sports Team Name]”.
TAKE THE TIME TO SMILE – Owned by our old friends, The Smiley Company.
TRAUMATIZED BY MEDIOCRITY
PART 1-B: OLDER REGISTERED MARKS I DISCOVERED THIS WEEK
PART 2: CANCELLED MARKS
(Standard disclaimer: Always double-check these words and phrases before using them in your designs, to make sure there isn’t a separate registration that is still live and active. Some marks have multiple registrations!)
BLESST YOU’RE BLESST, LIVE LIKE IT
CAMP MORE WORK LESS
FIND YOUR PAUSE
FREE SPIRIT * [removed from spreadsheet]
HOUSE OF DANK
I CAN BAIT MY OWN HOOK!
I’M SO CONFUSED
I’M THE PRIZE
INDEPENDENCE DAY * [removed from spreadsheet]
KING IN EVERY CROWD
LUNATIC FRINGE – Fun fact: this was my Final Jeopardy answer. I did not get it right (and lost my game), because I’d never heard this “Famous Phrase” before!
MOTHERHOOD WINGING IT * [removed from spreadsheet]
MY SUNDAY MORNING
ROY G BIV
SEE YA ROUND CAMPUS
TAKE ME TO THE RIVER
TEACHING TINY HUMANS IS EXHAUSTING * [removed from spreadsheet]
UNIVERSITY OF SURFING
UNIVERSITY OF WILD AND FREE
WORRY LESS RUN MORE
PART 3: SPECIMENS OF NOTE
For a change of pace, let’s take a look at a decent specimen, and what makes it so!
This is one of the specimens for GRUMPY DAD CO. The phrase isn’t shown ornamentally on the front of the shirt; it only appears inside the tag area, where you’d generally expect branding to be. There isn’t a fake-looking hang tag with the brand name on it shoved up the sleeve or safety-pinned on; it’s actually silk-screened in there.
While the shirt is a little rumply and photographed on a carpeted floor, the shirt itself doesn’t look gross and filthy and old, and the carpet isn’t covered with dirt and pet hair (both of which appear in specimens surprisingly often). And as we learned previously, the rumpled-shirt thing is done intentionally, since a really crisp and clean shirt in a flat-lay can look too much like a Photoshopped mockup. The photo is crisp and sharp, and it was uploaded at a nice large size so you can see the silk-screened texture. And we don’t see anyone’s feet in the picture.
These folks also own the domain grumpydadco.com, and are actively selling from that site. (It’s shocking how many “brands” can’t be found anywhere on the internet by the time their marks get registered.) An overall good presentation, 4.5/5 stars!
[sic] = The mark contains a spelling, spacing, grammar, or punctuation error. The error is left as-is.
[removed from spreadsheet] = The cancelled mark had been on my spreadsheet of marks, and has now been removed.
Note: This is a curated list, and may not include all marks that affect you or your business. All opinions expressed in the snark are my own.
As always, the new marks have been added to my ginormous spreadsheet; please check it out for a shockingly large list of registered trademarks!