Numbers for the week: in class 025, we had 601 newly registered plain text trademarks; 253 previously registered marks were cancelled; and a meager 20 applications were abandoned before they made it across the finish line.

Note: The marks in part 1 are now fully registered and active! This list is compiled from the USPTO Trademark Search system. Some of these are legitimate brand names! I’ve included them on this list because those brand names are also words or phrases that may be used on the goods in question by crafters and makers.

PART 1: NEW REGISTRATIONS (PRINCIPAL REGISTER)

Line dances for work: I used to work at Walt Disney World in the talent casting office. We’d handle casting for actors, singers, dancers, and other performers; and also we’d book a lot of third-party acts like DJs for events. So we’d have DJ auditions now and then to add them to our roster. I’d be the paperwork assistant, but also when they did their audition sets, I’d get up and let them lead me through the “Cha-Cha Slide” or whatever other thing they were hyping, while the casting directors laughed. 😆

PART 1-B: NEW REGISTRATIONS (SUPPLEMENTAL REGISTER)

PART 1-C: INTERESTING ILLUSTRATED MARK(S) OF THE WEEK

Today, let’s talk about stylized text marks. This week has two common phrases: HERE TODAY…GONE TO MAUI! and BE POSITIVE.  (That Maui phrase has been around longer than I’ve been alive.)  As long as you are not stylizing the phrase in a way that would be confusingly similar, you can absolutely use phrases that are registered as stylized marks like this. “Be Positive” in a handwritten script? Do it! “Here today…” in a blocky sans-serif? Fine!

PART 2: CANCELLED MARKS

(Standard disclaimer: Always double-check these words and phrases before using them in your designs, to make sure there isn’t a separate registration that is still live and active. Some marks have multiple registrations!)

PART 3: ABANDONED APPLICATIONS! 🎉

Here are the applications that were abandoned this week in class 025, with mark drawing code 4. The most likely cause was the applicant not submitting corrected, updated, or informative material by the USPTO’s deadline. Ding, dong, these witches are dead! 🪦

[sic] = A spelling, spacing, grammar, or punctuation error is part of the mark, not a typo from my butterfingers.
[removed from spreadsheet] = The cancelled item had been on my spreadsheet of marks, and has now been removed.

Note: This is a curated list, and may not include all marks that affect you or your business. All opinions expressed in the snark are my own. All snark is intended for entertainment purposes.

As always, the new marks have been added to my ginormous spreadsheet; please check it out for a shockingly large list of registered trademarks!

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