The numbers this week were average across the board in class 025. There were 673 newly registered trademarks, 428 previously registered marks were cancelled, and 178 applications were abandoned before they made it to the finish line.

Note: The marks in part 1 are now fully registered and active! These lists are compiled from the Trademark Official Gazette, which publishes lists of the newest registered marks every week. (Some of these are legitimate brand names! I’ve included them on this list because those brand names are also words or phrases that may be used on the goods in question by crafters and makers.)

PART 1: NEW REGISTRATIONS (PRINCIPAL REGISTER)

A BEAUTIFUL STORY
A BOY AND HIS DINOSAUR
ALPHA LION – This sounds like the way a douche-bro would refer to himself.
ALWAYS OPTIMISTIC – I wish I could be more of a pessimist. I’d be disappointed less often, and pleasantly surprised a lot more.
AUCTION LIFE – I’ve done eBay, but I’ve never been to an actual in-person auction.
BACKROADS JUNKIE
BUILD YOUR BETTER LIFE
COWGIRL SUMMER
DON’T TRUST ANYONE – Beat you to it, I already don’t trust anyone!
ENJOY NATURE – Don’t mind if I do.
EXPLORE THE SHORE – Also don’t mind if I do.
EXPRESS YOUR POWER – Should I do this in nature, or at the shore?
EXTRAORDINARY ATTORNEY WOO – But you weren’t using this anyway, right? Kayak, deed, rotator, noon, race car!
FIERCE SOUL
FINDING ANSWERS IN TRUSTING HIM – It’s an acronym for FAITH. Get it? Get it?
FRECKLED GINGER
FUCK THEM BOATS – Specimen is ornamental text accompanied by an image of an orca whale.
GENTLE&ARROGANT – Not really a pair of adjectives I’d think to put together.
GO HUGE – Or go home?
GOLF IS IN HEAVEN. – Yeah, heaven sounds kind of boring to me. 😆
HAT MONSTER
ISLAND CULTURE
JURASSIC EXPRESS – I’m picturing a T-Rex eating a Christmas train.
JUST ADD ICE – Buying a countertop ice machine is one of the best quality of life improvements ever for me.
LAZY MF
LIFE IS PAIN (AU CHOCOLAT) – I just saw this on a shirt this past week! It was, of course, a different design than this ornamental specimen.
LOVE NEVER ENDS
LOVE YOUR DEMONS – I do! Though in this house we call them “cats.”
LOVEAHOLICS
MERRIAM-WEBSTER – But you weren’t using this in a design anyway, right?
MIDWEST COWBOY
NAMASTE NAMUSTGO – I see where this joke is trying to go, but it doesn’t quite work.
OCEAN DUTY
OFFICIAL BIGFOOT – As opposed to those unofficial ones?
POSTMAN – Goods: footwear.
ROMANTIC DREAM
SALTWATER REDNECK
SHREDDIN’ THE F*CKING SH*T OUT OF F*CKING SH*T – Wow, I guess that sh*t got shredded!
SIBERIA
TELL THE TRUTH
TIPSY TUESDAY – I’m okay to combine this with Trademark Tuesday!
TONIC
TOXIC WASTE – Not that you’d want to wear this on a shirt.
WANTED MAN

PART 1-B: NEW REGISTRATIONS (SUPPLEMENTAL REGISTER)

DON’T GET MAD GET BETTER
THE BOCA RATON

PART 1-C: OLDER REGISTERED MARKS I DISCOVERED THIS WEEK

None!

PART 1-D: MY FAVORITE ILLUSTRATED MARK OF THE WEEK

OK, maybe not “favorite” so much as “the one I have the most to say about.” This is a weird moose head on a man’s body owned by DMoose Fitness. But it’s clear that they took a clipart moose head, and then put it on top of a totally different clipart muscle-man body. The shading is different, the line weight is different, the style is different, and a lot of the lines are pixelated.

What’s extra awful is that the original moose illustration on Shutterstock is done in three colors, but what makes it stand out against the body here is that it’s only in two colors, and as such feels much more flat. So I bet they copied it from someone else who had already reduced it to two colors. (Here’s the bodybuilder at Bigstock; this is the earliest I could find of it, from 2015.) And of course, Shutterstock and Bigstock both specifically forbid using any item (or any part of an item) as part of a trademark or logo, just like almost every other legitimate stock image site out there.

PART 2: CANCELLED MARKS

(Standard disclaimer: Always double-check these words and phrases before using them in your designs, to make sure there isn’t a separate registration that is still live and active. Some marks have multiple registrations!)

ADDICTED TO SUGAR
AMERICAN CHAOS
BARBER SHOP * [removed from spreadsheet]
BASH LIFE
BEAUTIFUL BIKERS
BECAUSE WHISKEY MATTERS
BIRD NERD
BLACK GIRLS RIDE
BLAME IT ON THE ATTITUDE
BLOCK OUT THE HATERS
CLUB GREEN
DON’T BE A HATER CUZ YOU’RE NOT A GATOR
DON’T COMPLAIN, CONTRIBUTE.
FAIR GIRL
GET SWAMPED
GIVE PAR A CHANCE
HI I LIKE YOU
I DON’T KNEEL
LOYAL & LOCAL
MADE IN PALESTINE
MAKE LIBERTY GREAT AGAIN * [removed from spreadsheet]
MO STATE
MY TEAM MY COLORS
OREGON IS ABOVE CALIFORNIA
OUT OF OFFICE
POWERED BY CANNABIS
ROCKSTAR LIFESTYLE
ROLL IT. LICK IT. HIT IT.
RUG LIFE
SALTY CATCH
SAY WHEN
SHARE ALOHA
SNUGGLE SLEEPER
SOFISHTICATED
SOUTHERN BOYS LOVE THEIR TOYS
STATE FAIR GIRL
STOLEN FROM AFRICA
SUPER HEROES
UNPINCHABLE
WERK CLUB – In da clerb, we all fam.
WORRIERS

PART 3: ABANDONED APPLICATIONS! 🎉

Here are the applications that were abandoned this week in class 025, with mark drawing code 4. The most likely cause was the applicant not submitting corrected, updated, or informative material by the USPTO’s deadline. Ding, dong, these witches are dead! 🪦

[sic] = The mark contains a spelling, spacing, grammar, or punctuation error which does not appear to be wordplay. The error is left as-is.
[removed from spreadsheet] = The cancelled item had been on my spreadsheet of marks, and has now been removed.

Note: This is a curated list, and may not include all marks that affect you or your business. All opinions expressed in the snark are my own. All snark is intended for entertainment purposes.

As always, the new marks have been added to my ginormous spreadsheet; please check it out for a shockingly large list of registered trademarks!

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