The curated lists are fat this week. We had 693 new trademarks get registered in class 025, along with 443 cancellations and 202 abandoned applications.

Note: The marks in part 1 are now fully registered and active! These lists are compiled from the Trademark Official Gazette, which publishes lists of the newest registered marks every week. (Some of these are legitimate brand names! I’ve included them on this list because those brand names are also words or phrases that may be used on the goods in question by crafters and makers.)

PART 1: NEW REGISTRATIONS (PRINCIPAL REGISTER)

730 – Yes, eventually every number will be registered as a trademark.
A SUNNY DAY IS A LUCKY DAY
ACHIEVE & CONQUER
ALWAYS BE COMFORTABLE – Now these are the kind of ABCs I can get behind.
APRÈS PICKLE – Once again, pickleball is a hot topic.
ASTRAL BODY – Sounds like part of a bad pick-up line.
BAE SQUAD
BE YOU. ALWAYS. – Don’t mind if I do.
BETTER THINKING THROUGH DRINKING
BETTER WOKE THAN BRAIN DEAD –
BIG PENIX ENERGY – Merch for a gridiron football player named Michael Penix Jr.
BLAME DADDY – Yes, because daddies are inept and always to blame for everything. [eyeroll]
BORN WET – Not a sexy thing like I expected; it’s more a beach life and lake life vibe.
CAPTIVATING
DEATH CHEATER
DIA DE LOS MULLIGANS – Do other sports besides golf use “mulligan” as a do-over?
DILLY LIFE – You may wonder if this is pickleball related. You’d be right.
ESCAPE ARTISTS
EVIL ARTIST
EVIL WOLF – Different owner than the previous EVIL mark.
FAITH MADE – Goes right above “Faith Made Me Do It,” which shows that you can register a portion of someone else’s phrase mark!
FEEL THE BURN
FURLIFE
GETTING SHIP DONE
GOD IS GREAT! GOD IS LOVE! GOD IS ALIVE! – Dang, the big guy is busy these days.
GUTS
HAWAII CHICKS
I AM KENOUGH – Owner: Mattel. But you weren’t using this anyway, RIGHT?
I DECIDE MY OWN V.I.B.E.S [sic]
I HATE ALABAMA
LEISURE SYNDICATE – Ah, “syndicate” now joins crew, club, mafia, and other group nouns!
MAKING SHIP HAPPEN – Same owner as GETTING SHIP DONE above.
MILES AND MILES AND MILES
MY HISTORY IS CRITICAL. IT IS NOT A THEORY.
MY THERAPIST SAID – Many things.
NOTHING NEGATIVE – Untrue, my therapist said a lot of negative things.
PESO
PICANTE
PRAYER IS A LIFESTYLE
REJECTED BY MAN, ACCEPTED BY GOD! – Apparently this is all about “pushing boundaries”?
SO WHAT?
SURVIVE ‘TIL ’25 – Phrase could go either way politically! (No need to go look; it’s pro-Trump.)
TEXAS CHICKS – Same owner of HAWAII CHICKS above.
THE LIGHT WE CARRY
TINY CFO – You really don’t want a baby to be your CFO. They’re terrible at math.
WE WILL
WHEREVER WE ROAM, MAY IT ALWAYS FEEL LIKE HOME

PART 1-B: NEW REGISTRATIONS (SUPPLEMENTAL REGISTER)

BROTHERS FORE LIFE
SUNGLASSES HEADBAND – Goods: headbands.

PART 1-C: OLDER REGISTERED MARKS I DISCOVERED THIS WEEK

CAFETERIA
JAZZ FEST
THE SADDEST THING IN LIFE IS WASTED TALENT

PART 1-D: MY FAVORITE ILLUSTRATED MARK OF THE WEEK

Today’s choice is this globe illustration from Global Lifestyle Apparel. The trace job is terrible. But I don’t think these people did the tracing, since this creepy smiling globe can be found on dozens of free clip art sites around the web, dating back well over 10 years. (And I’d call most of those sites “shady.”) Plus, the whole thing feels like a hand-drawn logo from, like, 1962.

PART 2: CANCELLED MARKS

(Standard disclaimer: Always double-check these words and phrases before using them in your designs, to make sure there isn’t a separate registration that is still live and active. Some marks have multiple registrations!)

12.99 PRIME TEES
AFFECTION
ANGRY YOUNG MESS
ASSIST THE RESISTANCE
BRIDEFRIEND
BRIDEZILLA * [removed from spreadsheet]
CRYPTO WEIRDO
DAMMIT.
EARLY RISER
EARN YOUR BOOZE
FAULTY
FOOTY MCFOOTY FACE
FOREVER HIP-HOP
GLIDE GANG
GOT CHAOS
HEART OF A LION
I AM SNOB
IVF GOT THIS * [removed from spreadsheet!]
LET US LEARN
LOVING LIFE WITH ANIMALS
MAKE IT COUNT * [removed from spreadsheet]
MOST RECENT
MUTTS KICK BUTT
NO BOY WILL EVER MEASURE UP TO MY DADDY
PRAY AND EXERCISE
PUTTING THE OM IN MOM
RADIANT & RESILIENT
SALT BREED
SASSY BACH
SAUC’D
SETTING THE STANDARD
SNUB
START THE MACHINE
SWEET & DISCREET
TABULA RASA
THE AMERICAN WAY
THREAD, WHITE AND BLUE
UNICORN UNIVERSE
VHS
WAKE & LAKE
WILDERNESS MADE
YOU LOOK SO…
YOU’LL BE ALRIGHT
YOUNG AND OVERLOOKED
YOUNG LAD

PART 3: ABANDONED APPLICATIONS! 🎉

Here are the applications that were abandoned this week in class 025, with mark drawing code 4. The most likely cause was the applicant not submitting corrected, updated, or informative material by the USPTO’s deadline. Ding, dong, these witches are dead! 🪦

[sic] = The mark contains a spelling, spacing, grammar, or punctuation error which does not appear to be wordplay. The error is left as-is.
[removed from spreadsheet] = The cancelled item had been on my spreadsheet of marks, and has now been removed.

Note: This is a curated list, and may not include all marks that affect you or your business. All opinions expressed in the snark are my own. All snark is intended for entertainment purposes.

As always, the new marks have been added to my ginormous spreadsheet; please check it out for a shockingly large list of registered trademarks!

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