Get ready for a dull week next week: I’ll be traveling, so I’m going to skip the May 14 lists, and I’ll combine them into a two-week extravaganza on the 21st.

As for this week, we had some very middling numbers: 618 newly registered trademarks in class 025, 396 cancelled marks, and 187 abandoned applications.

Note: The marks in part 1 are now fully registered and active! These lists are compiled from the Trademark Official Gazette, which publishes lists of the newest registered marks every week. (Some of these are legitimate brand names! I’ve included them on this list because those brand names are also words or phrases that may be used on the goods in question by crafters and makers.)

PART 1: NEW REGISTRATIONS (PRINCIPAL REGISTER)

AIM TO BE DIFFERENT – I did, and I am!
ALL COCK BABY – Classy! Of course, the text is paired with a rooster.
BLACKER THAN YOU THINK
CHASIN’ BIRDS – As in hunting, not as in pursuing English women.
DEEP SOUTH
DIGIT
DOOMSDAY CLOCK – I believe we’re currently at 90 seconds to midnight.
DRAGON LIFE – I just started reading Fourth Wing yesterday. No spoilers!
FUCK THE WORLD
GAS AND BEER – The one gives me the other.
GET NAKED GET NASTY
GIRLS THAT BOARD – As in snowboarding, not skateboarding.
HAMMERHEAD
HEADACHE GANG – I’m a gang member!
HIDDEN POWER
HOME – Stylized as “homē” in the specimens, but the USPTO isn’t including the macron over the E in the mark.
HOUSEPLANT
HYGGE LOVE
HYPOTHESIS
I’M FROM WEST PHILLY – Not just city love, but a specific quadrant of the city love!
ICE NERD
INDEPENDENT ARTIST
KNOW MUSIC, KNOW LIFE
LAZY PANDA – Goes right between LAZY BEAR and LAZY PIG in the flora & fauna section.
LITTLE BIG
LONG LIVE LAZY
LOVE, – Yes, you can still use the word LOVE! They’ve disclaimed it. Just don’t use LOVE with a comma by itself.
MADRE DESDE SIEMPRE – Spanish: “mother since forever.”
MAJOR
MAKE AMERICA FAIR – Ha, like THAT will ever happen.
MY NEIGHBOR TOTORO – But you weren’t using this anyway, right?
NEVER NOT PRAYING
PAY UP SUCKER! – I still think I prefer the more profane “fuck you, pay me.”
PUTTER GIRL
ROCKIN’ CAT
SHINY UNICORN
SOURDOUGH LIFESTYLE – Whether it’s making or eating, I’m in!
STILL GRINDIN’ – Do I need to make another statement about how the hustle & grind need to stop?
THAT’S A STROKE
THE SECRETS IN THE SAUCE [sic]
TUFF GIRL
WE ARE NORTH
WHAT THE PUTT – Another golf pun that doesn’t quite work. Is “putt” supposed to rhyme with “fuck”?
WILLOW – Specifically, clothing not directed at “the music, motion picture, television, or other media industries”.
YOUNGER BY THE MINUTE

PART 1-B: NEW REGISTRATIONS (SUPPLEMENTAL REGISTER)

IMPERFECT YET CHOSEN
MADE FOR THE OUTDOORS
MATTE BLACK

PART 1-C: OLDER REGISTERED MARKS I DISCOVERED THIS WEEK

None!

PART 1-D: A FASCINATING MARK OF THE WEEK

The classic Blockbuster ticket shape without text, registered by Blockbuster L.L.C. – this application took over 4 years to make it to registration. I’m amazed that Blockbuster is still a going concern. (I was a manager with BBV a thousand years ago!)

PART 2: CANCELLED MARKS

(Standard disclaimer: Always double-check these words and phrases before using them in your designs, to make sure there isn’t a separate registration that is still live and active. Some marks have multiple registrations!)

2ND AMENDMENT SUPPORT CREW
BE THE BUFFALO
CHAPTER WON
CHASTITY
CURVY FOX
DAMN LIBERAL
EMBRACE THE SUCK * [removed from spreadsheet]
ENCHANTED PRINCESS
ENDO
FISH WHISPERER
FOREVER HOOKED
GRAND
HANGING WITH MY FRIENDS
I SINNED IN SIN CITY
I’M THE ONE
LET’S GET SHIP FACED * [removed from spreadsheet]
LOAF LIFE
LOVE PEACE & LOLLIPOPS
LUCKY BUG
MAKE AMERICA ROCK
MAKE AMERICA SMART AGAIN
MAKE WAVES
MONUMENTAL
MY COUNTRY FOR LIFE
OH YES YOU CAN
OLDER THAN DIRT
RADIATE YOUR LOVE
RESPECT THE RUMP
ROCK YOUR ROOTS
SALT THUGZ
SHALOM YA’LL [sic]
SHUT UP YOUR FACE
SINNED IN SIN CITY
SNOOZER
SOUL GORGEOUS
TAKE IT TO JESUS
THE DEVIL IS A LIE!
THE TWO-PARTY SYSTEM IS BROKEN
VIBETOWN
VISIT
WINEGIRL
WORLD’S GREATEST RECORDING ARTIST
YESTERDAY * [removed from spreadsheet]
ZOMBIE BOY
ZOO GANG

PART 3: ABANDONED APPLICATIONS! 🎉

Here are the applications that were abandoned this week in class 025, with mark drawing code 4. The most likely cause was the applicant not submitting corrected, updated, or informative material by the USPTO’s deadline. Ding, dong, these witches are dead! 🪦

[sic] = The mark contains a spelling, spacing, grammar, or punctuation error which does not appear to be wordplay. The error is left as-is.
[removed from spreadsheet] = The cancelled item had been on my spreadsheet of marks, and has now been removed.

Note: This is a curated list, and may not include all marks that affect you or your business. All opinions expressed in the snark are my own. All snark is intended for entertainment purposes.

As always, the new marks have been added to my ginormous spreadsheet; please check it out for a shockingly large list of registered trademarks!

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