New year, new trademarks! And yeah, I had to make my header images for the month twice, because the first ones I made all had “2024” on them. As for this week, the numbers are still larger than usual in class 025: we have 939 total newly registered trademarks, 524 previously registered marks were cancelled, and a whopping 325 applications were abandoned before completion!

Note: The marks in part 1 are now fully registered and active! These lists are compiled from the Trademark Official Gazette, which publishes lists of the newest registered marks every week. (Some of these are legitimate brand names! I’ve included them on this list because those brand names are also words or phrases that may be used on the goods in question by crafters and makers.)

PART 1: NEW REGISTRATIONS (PRINCIPAL REGISTER)

1776 PATRIOTS
BABY’S FIRST HAT – Yes, the goods are pretty much baby hats.
BELLIGERENT – adjective. Exhibiting assertiveness, hostility, or combativeness.
CAN’T STOP WINNING – Same, trademark. Same.
CARRY ON – The keeping calm part is negotiable.
COCK IN THE PUSSY – Have I ever mentioned that you should always assume these lists are NSFW?
CULINARY DEPARTMENT
DOOBIE KIND – Is “doobie” still popular slang for a marijuana cigarette? Or was that just in the ’70s?
FLAKE – Same, trademark. Same.
I CAN’T. I HAVE PICKLEBALL.
I KNOW A GUY – Our new neighbor is like this. He knows a guy for everything.
I LOVE GOLF – I tried golf; swinging is just too physically awkward a move for me.
INKED & PROUD
IT SEEMED LIKE A GOOD IDEA AT THE TIME – This never describes a positive result.
KISSING – This trademark, sitting in a tree. K-I-S-S-I-N-G.
LITTLE PEOPLE – Owned by Mattel. I didn’t know Mattel owned Fisher Price!
LIVE BY THE TIDES
LIVE FOR GOD
MISTLE TOES – Goods list includes socks, of course.
NERDY FOR THEM BIRDIES. – Appears to be a bird-watching thing, not a golf thing.
NEVER BEEN NORMAL – Same, trademark. Same.
OLD FARTS GOLF CLUB
PSY – The “Gangnam Style” guy. But you weren’t using his name anyway, right?
RED DIRT LIFE
RODEO LIKE A GIRL
SCHMEAR CAMPAIGN – A podcast of two guys searching for the best bagels. Clever!
SHAGGY DOG
SLIP – The goods list makes it clear that this does not cover actual slips. (Or anything related to boxing???)
SOMEBODY FAMOUS
STOP AT NOTHING
SUPPORT MENTAL HEALTH
TRUST THE PROCESS – Owned by Marcus Lemonis. We loved the show “The Profit”!
WHAT IS YOUR PURPOSE

PART 1-B: NEW REGISTRATIONS (SUPPLEMENTAL REGISTER)

HOPE OVER WORRY
I’M DONE PEOPLING
LIFE IS BETTER WITH GOATS

PART 1-C: OLDER REGISTERED MARKS I DISCOVERED THIS WEEK

None!

PART 1-D: INTERESTING ILLUSTRATED MARK(S) OF THE WEEK

I just really liked this one from Oregrown Industries; the art style is simple and clean, and it’s right in line with my personal tastes. My only issue is that one line on the UFO is a lighter weight than all other lines.	Another one that just tickled my fancy. The hedgehog in this Scandinavian Forest mark is so simple and clean, yet you know exactly what he is!	This I ♥ BOY design got registered despite the famous I ♥ NY design still being registered. Just goes to show! (There wasn’t even an office action sent about it.)

PART 2: CANCELLED MARKS

(Standard disclaimer: Always double-check these words and phrases before using them in your designs, to make sure there isn’t a separate registration that is still live and active. Some marks have multiple registrations!)

ALL’S HAPPY THAT ENDS HAPPY.
ANTHRACITE
ASK YOUR GIRL
AUTHENTIC SOUL
BACKYARD BEER CLUB
BADASS BANDANAS
BORN VISIONARY
BRAIN JUICE
CAJUN NATION
DANGER BOY – But DANGER BOYS from another owner is still active.
DEPT OF CULTURE
DOG IS GOD SPELLED BACKWARDS
ESCAPE TO THE LAKE
GET LAUNCHED
GIRLS WITH POWER TOOLS
GONG GONG
GOOD FEELINGS
HALF ASS RETIRED DUDE
I LOVE MY WIFE * [removed from spreadsheet]
I WAITED FOR YOU
JUST MELLOW
KING OF SPADES
LIFE’S WORTH DIVING FOR.
LOVE AN ENGINEER
LOVE SWEET LOVE * [removed from spreadsheet]
MY SWIM BABY
NIGHT NURSE
OCEAN DREAM
PAPA PEAR
PERSONAL SPACE
PROUD SUPPORTER OF LOVE * [removed from spreadsheet]
RUN LIFE
SADDERDAY
SAVAGE GENTLEMAN
SENORITA [sic]
SHAKA IF YOU THINK I’M CUTE
SORRY NO SALAD
SOULFUL. MINDFUL. POWERFUL.
SPLASH LIFE
STAR WITCHES
THE MRS – Most classes cancelled; class 009 for music remains active.
THERMIUM
THUNDER IN THE HILLS
VERIFIED SALTY
VIRTUOUSLY DOPE
VOYEUR
WHEN PIGS FLY
WHO SAYS GOLF ISN’T A CONTACT SPORT?
WILD ROSE
WONDER STAR
~YOU ARE LOVED IN CHRIST – Tilde is part of the mark.

PART 3: ABANDONED APPLICATIONS! 🎉

Here are the applications that were abandoned this week in class 025, with mark drawing code 4. The most likely cause was the applicant not submitting corrected, updated, or informative material by the USPTO’s deadline. Ding, dong, these witches are dead! 🪦

[sic] = A spelling, spacing, grammar, or punctuation error is part of the mark, not a typo from my butterfingers.
[removed from spreadsheet] = The cancelled item had been on my spreadsheet of marks, and has now been removed.

Note: This is a curated list, and may not include all marks that affect you or your business. All opinions expressed in the snark are my own. All snark is intended for entertainment purposes.

As always, the new marks have been added to my ginormous spreadsheet; please check it out for a shockingly large list of registered trademarks!

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