Numbers were large this week! We have 905 new registrations in class 025; we haven’t been this close to 1k in quite a while! There were 462 cancellations to offset, and 263 applications were abandoned before they made it across the finish line.

Note: The marks in part 1 are now fully registered and active! These lists are compiled from the Trademark Official Gazette, which publishes lists of the newest registered marks every week. (Some of these are legitimate brand names! I’ve included them on this list because those brand names are also words or phrases that may be used on the goods in question by crafters and makers.)

PART 1: NEW REGISTRATIONS (PRINCIPAL REGISTER)

313 LIFE – 313 is the telephone area code for Detroit, Michigan and its surrounding areas.
ALL DADS MATTER – Except the ones who refer to watching their own kids as “babysitting.” They can suck it.
BEAUTIES WITH BIBLES
BEEN THROUGH SOMETHING – Haven’t we all?
BLONDE MAFIA – An easy club to join, just get some bleach and developer.
BROTHAS-IN-LAW
CHOCOLATE GIRL POWER
COURGETTE – For the Americans: this is what much of the world calls zucchini.
CUDDLES & KISSES
FUTURE DROPOUT – Now that’s quite the goal!
GOING NOWHERE FAST – Pairs well with Future Dropout!
GOT SOUL?
GRANDPA AND GRANDPA’S FISHING PARTNER – Two grandpas? How progressive!
HAPPY COCONUT – Joins happy cabbage, mango, and potato in the happy foods marks!
HAPPY WIFE HAPPY WIFE – Seems like simple math. X=X.
HELLO STRANGER
HONEY BEE MINE
HUG ME FIRST – Or hug me last. Or preferably, don’t hug me at all.
HUMBLE VIBES 24/7 – Anyone who claims to be humble … usually isn’t.
I AM VIRTUOUS – Anyone who claims to be virtuous … usually isn’t.
I’M NOT OLD, I’M MID CENTURY MODERN
JUST DANK – Is “dank” a marijuana thing? To me it means dark and wet and musty.
KIND > COOL – I’ll never be cool, so I try to be kind. 😆
LIFE IS FUN
LIFE OF SIN – Pairs nicely with the next mark.
LIVE HEAVENLY – Pairs nicely with the previous mark.
MELLOW FELLOW
MORALLY EXCELLENT – Anyone who claims this … usually isn’t.
NOT SO SILENT MAJORITY – They’ve never been particularly silent.
OCEAN GIRL
PEACE AND BLESSINGS
PUSSY HAPPENS – Nothing like whittling a person down to one inanimate body part.
READ THE FINE PRINT BEFORE SAYING I DO – OK, this I can get behind.
SKITTLES – But you weren’t using this brand name anyway, right?
THE JUICE IS WORTH THE SQUEEZE
TREAT WOMEN NICELY – That anyone has to be told this! [eyeroll]

PART 1-B: NEW REGISTRATIONS (SUPPLEMENTAL REGISTER)

LUCKY DOG

PART 1-C: OLDER REGISTERED MARKS I DISCOVERED THIS WEEK

RUSTY

PART 1-D: INTERESTING ILLUSTRATED MARK(S) OF THE WEEK

We don’t often talk about non-word marks, so let’s take a look at a couple of interesting ones. First off, we have a mark with dashed lines in the drawing. This almost always means that the image in dashed lines is not a part of the mark; it just helps everyone to see where the mark goes. In this case, the mark is the little tag with the red, white, and blue stripes.

Secondly, you can register a pattern as a trademark! Here’s an abstract pattern that apparently includes stylized letters V and E. (I can see the Vs, but I’m not seeing the Es.) If you look at it closely, you can see that this is a repeating pattern, but they haven’t cropped it to its exact repeating size/shape.

PART 2: CANCELLED MARKS

(Standard disclaimer: Always double-check these words and phrases before using them in your designs, to make sure there isn’t a separate registration that is still live and active. Some marks have multiple registrations!)

ADULT CAMP
ANTICIPATION
BLACKLIGHT
BREASTFEEDING FRIENDLY
CONQUERED CANCER
CONTAGIOUS MAGIC
COOL SISTER
DON’T HURT ANYONE
FAITHFUL MAN
FAITHFUL WOMAN
FAT GIRLS CAN
FIRST SMILES
GIRLS BITE BACK
GUARD SQUAD
HATERPROOF
KEEP YOUR FAITH IN THE BLUE
LOVE YOUR F’N BODY
LOW COUNTRY LIVIN’
MAKE YOUR TEETH GREAT AGAIN * [removed from spreadsheet]
MOTIVATED MINDSET
PINEAPPLE CLUB
SING PLEDGE AND PRAY
SOUTHERN GRIND
STAY HUMBLE PRAY * [removed from spreadsheet]
TANGY
UNDERSTANDING PAIN IS STRENGTH MOMS [sic]
VINGT QUATRE
WASP

And please, please … learn from marks like this one that is now dead. BOUNDLESS & FREE has gigantic spaces between connecting cursive letters. This makes a font designer’s soul cry out in agony. (This is actually my King Basil font, so it’s extra heartbreaking for me specifically.)

PART 3: ABANDONED APPLICATIONS! 🎉

Here are the applications that were abandoned this week in class 025, with mark drawing code 4. The most likely cause was the applicant not submitting corrected, updated, or informative material by the USPTO’s deadline. Ding, dong, these witches are dead! 🪦

[sic] = A spelling, spacing, grammar, or punctuation error is part of the mark, not a typo from my butterfingers.
[removed from spreadsheet] = The cancelled item had been on my spreadsheet of marks, and has now been removed.

Note: This is a curated list, and may not include all marks that affect you or your business. All opinions expressed in the snark are my own. All snark is intended for entertainment purposes.

As always, the new marks have been added to my ginormous spreadsheet; please check it out for a shockingly large list of registered trademarks!

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