This post is coming a little later in the day than usual. What can I say, I had to deal with some actual paying work first. 😆 The numbers for the week in class 025: We had 667 newly registered trademarks, 429 previously registered marks were cancelled, and 154 applications were abandoned before they made it to the finish line!

Note: The marks in part 1 are now fully registered and active! These lists are compiled from the Trademark Official Gazette, which publishes lists of the newest registered marks every week. (Some of these are legitimate brand names! I’ve included them on this list because those brand names are also words or phrases that may be used on the goods in question by crafters and makers.)

PART 1: NEW REGISTRATIONS (PRINCIPAL REGISTER)

ACTIVISM WEAR
AMERICA IS US – I feel like you just don’t see this in-your-face country pride in other countries.
AMERICAN RANCHER
ASSHOLE – It’s just for hats. But sheesh, what a name for your brand!
BE YOU DO YOU – Nothing like some vague positivity.
BITCHCRAFT – Are we going to have a ton of swears this week?
BRONCOS COUNTRY – Owned by the Denver Broncos.
CHOOSE TO BE YOU – Score is now 2-2 between profanity and vaguely supportive cruft.
COZY BAND WIRELESS HEADPHONES – List of goods does not contain headphones or headbands.
DIO AMA A TODOS – Translates to “god loves everyone.”
ELEVATE YOUR GAME
EXPERTS – The Rocky Mountain Experts are a rugby team? I can’t decide if this is a bad team name, or a great one.
F IS FOR FAIRIES
FAT GLOB – Registered for both clothing and “dental tablets for disclosing plaque.”
FISH N VIBE
FRACTURE – When it comes to bones, “fracture” and “break” are the exact same thing! One is not somehow gentler than the other.
GODAHOLIC – Drinking too much godahol!
IT’S A TAYLOR THING YOU WOULDN’T UNDERSTAND – They’ve avoided saying “Swift” anywhere, but … I’m sure they mean Swift. And of course, the specimens are ornamental.
JUNGLE VIBES ONLY
LIVE IN THE OPEN
LIVE JOYFULLY – With these two “live” marks, vague positivity is up over profanity 4 to 2!
LOVE THE VOYAGE
M.A.D. – Most of the specimens show the brand as “The M.A.D. Beyond.” [shrug emoji]
MAKE MOMMY A SANDWICH
MAKE PRESIDENTS GREAT AGAIN – Goes right below MAKE POTUS GREAT AGAIN, because everyone wants to cash in!
MORTGAGE BEFORE MARRIAGE – I think they mean get your own individual mortgage. Not the terrible move of buying a house with a boyfriend/girlfriend.
OREGON’S FINEST
PAY UP SUCKER – West Coast Choppers. They already owned this mark with an exclamation mark at the end.
PLAYABLE
SCARY SCREAM – Registered just in time for spooky season.
SPARKLE THE FUCK ON – Profanity is catching up…
SQUAD GOALS – No office actions, no opposition. This thing just sailed through. [emoji that combines “ugh” and “sheesh”]
STRIVE TO BE – Vague positivity now ahead 5-3 over profanity!
TEAM UGLY GANG – I’m thinking about breaking out “team” and “gang” marks into their own category.
UNICORN ACADEMY – Maybe I’d include fake universities and academies with teams and gangs. 🤔
WRONG AND PROUD
YOUR BOYFRIEND
YOUR PAST DOES NOT DEFINE YOU – Another really common phrase that just sailed right through registration.

PART 1-B: NEW REGISTRATIONS (SUPPLEMENTAL REGISTER)

GLUTEN FREE STREET GANG

PART 1-C: OLDER REGISTERED MARKS I DISCOVERED THIS WEEK

JOHNSON

PART 1-D: MY FAVORITE ILLUSTRATED MARK OF THE WEEK

This pug mascot for Shoepugs has SEEN some shit.

PART 2: CANCELLED MARKS

(Standard disclaimer: Always double-check these words and phrases before using them in your designs, to make sure there isn’t a separate registration that is still live and active. Some marks have multiple registrations!)

ADDICTED TO LIFE
ART IS MY DRUG
AUTISM EVERYWHERE
BANK VAULT
BE LIBERATED.
BITCHES BUILD EMPIRES
BRIDE’S MERMAID * [removed from spreadsheet]
BUILD MUSCLES NOT BOMBS
CAPTAIN SALTY
COOL BREEZE
DON’T GIVE AWAY YOUR PRETTY
ESPRESSO LEGEND
FOR WINNERS ONLY
FRANKENTHREADS
FRENCH KISS
GODLIFE
GOT GRAPE?
HIRED GUN
IT’S BEACHIN
KILL MODE
LIFE’S REAL
LOVE FOR LIFE
MERMAID OF HONOR * [removed from spreadsheet]
SANTA’S SECRET WORKSHOP
SOUTHERN Y’ALL
STARK RAVIN MAD [sic]
TINY THUMPERS
WANNA HOOP
WAVE OF LIFE
WILL TRADE BROTHER FOR EASTER EGGS (Sister version was cancelled 3 weeks ago.)
WOODS & WAVES

PART 3: ABANDONED APPLICATIONS! 🎉

Here are the applications that were abandoned this week in class 025, with mark drawing code 4. The most likely cause was the applicant not submitting corrected, updated, or informative material by the USPTO’s deadline. Ding, dong, these witches are dead! 🪦

[sic] = The mark contains a spelling, spacing, grammar, or punctuation error which does not appear to be wordplay. The error is left as-is.
[removed from spreadsheet] = The cancelled item had been on my spreadsheet of marks, and has now been removed.

Note: This is a curated list, and may not include all marks that affect you or your business. All opinions expressed in the snark are my own. All snark is intended for entertainment purposes.

As always, the new marks have been added to my ginormous spreadsheet; please check it out for a shockingly large list of registered trademarks!

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