First thing: DON’T PANIC! This is a list of brand new applications for trademarks, NOT a list of marks that have been fully registered. For all of the marks on this list, someone has submitted some paperwork to the USPTO, and the folks at the USPTO have put the information into their system, and assigned a Serial Number (for easy tracking and reference). At this point, these will all sit in limbo for 6 to 9 months until they’re assigned to an examining attorney.
Many of these are incomplete from the get-go, or will be abandoned, or will be rejected. And some are for some really weird goods in their category. So check the “Goods and Services” tab on any mark of concern to see what it intends to cover! I’ve gone with the most-often used classes for crafted goods. (Some of these are also legitimate brand names! I’ve included them on this list because those brand names are also words or phrases that may be used on the goods in question by crafters and makers.)
I’ve made bold the ones that seem particularly concerning to a lot of crafters.
Class 009: Electrical Apparatus & Digital Products
Includes: downloadable image files, computer software, computer fonts, computers, media players, phone cases, and a whole lot more.
BIEN
BLUSH
DEAR
HOLY SMOKES
IF YOU KNOW YOU KNOW
IVY
MAKE IT REMARKABLE
PAWPRINT
SEAM
SWARM
THE THRILL OF THE FIGHT
Class 014: Jewelry
Includes: jewelry (rings, necklaces, earrings, bracelets, etc.), key chains, clocks and watches (except smartwatches), cuff links, jewelry boxes, and more.
AT HOME
CHILLAF
QUEENS R ETERNAL
Class 016: Paper Goods & Printed Matter
Includes: greeting cards, pens, books, planners, journals, envelopes, decals and stickers, bags for packaging, gift wrap, and more.
ARE YOU READY FOR THE BABY
AT HOME
BRUSHSTROKES
FUCK AROUND FIND OUT (FAFO)
LIFE’S A BEACH, THEN YOU DIVE
PLANT POWER
PROTECT THE KING
SØBER SUMMER
YOU DESERVE MORE
Class 018: Bags & Leather Goods
Includes: luggage, carrying bags, animal collars and clothing, infant slings, wallets, umbrellas, saddles, and more.
ADVENTURE GOODS
BAKED AND BUSY
CHILLAF
KISSING
MOMMY DAILY
Class 020: Furniture & Home Decor
Includes: furniture, non-metal signs, pillows, picture frames, storage containers, mirrors, non-metal letter boxes, window shades, and more.
Class 021: Housewares & Glass
Includes: drinking glasses, cups, mugs, insulated flasks, cookware, pots & pans, cutting boards, oven mitts, and more.
BLUE COLLAR BOUGIE
CHILLAF
ERIC
FANNY PACK
HEATHER
JOAN
JOE
LILI
SUPPORT YOUR LOCAL GROWER
THE LEGEND HAS RETIRED
Class 024: Textiles & Household Linen
Includes: flags, towels (bath, tea, dish, beach, etc.), pillowcases, curtains, blankets, textile place mats, tablecloths, and more.
Class 025: Clothing
Includes: shirts, sweatshirts, baby bodysuits, cloth bibs, undergarments, aprons, shoes & socks, and so much more.
BAKED AND BUSY
BE WOKE
BE YOUR OWN SUGAR DADDY
BLUE COLLAR BOUGIE
CALORIES DON’T COUNT ON SUNDAY
CHILLAF
GIN & TONIC
IT’S ALL ABOUT THE DOUGH
IT’S NOT TOO LATE TO BE GREAT
KISSING
LIVE WITH PASSION
LORD OF RINGS
LOVE YOURSELF LOVE EACH OTHER LOVE THE EARTH
NATURALLY GIFTED
PRIDE DAY – EVERY DAY
SKI BUM
SØBER SUMMER
SPEAK UP SPEAK OUT
SUPPORT YOUR LOCAL GROWER
THICK THICK
WILD LIFE
Class 026: Textiles & Cloth Finishing
Includes: hair bows & bands, ribbons, non-jewelry clothing accessories, Christmas wreaths & garlands, and more.
Class 028: Toys & Games
Includes: toys, games, dolls, party hats, sports equipment, Christmas tree decorations, and more.
CHILLAF
REAL BUGS
TWISTED TRIVIA
Note: This is a curated list, and may not include all marks that affect you or your business. All marks are Drawing Code 4, meaning they are plain text without any required style, color, or font.
If one of these applied-for marks affects your business or brand, it’s never too early to file a Letter of Protest! You’ll need to create a MyUSPTO account to submit an LoP. It’s a handy account; you can also keep a list of applications of interest, and get an email any time there’s activity on that application!
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