First thing: DON’T PANIC! This is a list of brand new applications for trademarks, NOT a list of marks that have been fully registered. For all of the marks on this list, someone has submitted some paperwork to the USPTO, and the folks at the USPTO have put the information into their system, and assigned a Serial Number (for easy tracking and reference). At this point, these will all sit in limbo for 6 to 9 months until they’re assigned to an examining attorney.
Many of these are incomplete from the get-go, or will be abandoned, or will be rejected. And some are for some really weird goods in their category. So check the “Goods and Services” tab on any mark of concern to see what it intends to cover! I’ve gone with the most-often used classes for crafted goods.
(Some of these are also legitimate brand names! I’ve included them on this list because those brand names are also words or phrases that may be used on the goods in question by crafters and makers.)
I’ve made bold the ones that seem particularly concerning to a lot of crafters.
Class 009: Electrical Apparatus & Digital Products
Includes: downloadable image files, computer software, computer fonts, computers, media players, phone cases, and a whole lot more.
HANGRY HANGRY HIPPOS
KNOW YOUR EVERYTHING
LEMUR
ONE AND DONE
Class 014: Jewelry
Includes: jewelry (rings, necklaces, earrings, bracelets, etc.), key chains, clocks and watches (except smartwatches), cuff links, jewelry boxes, and more.
BLINGTACULAR
BLESSING BRACELET
COMFORT
HONOR THY – Actual brand appears to be “Tierra,” and actual slogan is “honor thy worth within.”
ROSETACULAR
YEAH IT’S JEWELRY
Class 016: Paper Goods & Printed Matter
Includes: greeting cards, pens, books, planners, journals, envelopes, decals and stickers, bags for packaging, gift wrap, and more.
ALL PRIDE, NO EGO
BEYOUTIFULLY BROWN
CURRENT
GENERIC
GENERIC – Same applicant.
HEART WORDS
SOUTHERN STATE OF MIND
Class 018: Bags & Leather Goods
Includes: luggage, carrying bags, animal collars and clothing, infant slings, wallets, umbrellas, saddles, and more.
MARKET
MARKET – Same applicant.
THE CLEAR PURSE
Class 020: Furniture & Home Decor
Includes: furniture, non-metal signs, pillows, picture frames, storage containers, mirrors, non-metal letter boxes, window shades, and more.
Class 021: Housewares & Glass
Includes: drinking glasses, cups, mugs, insulated flasks, cookware, pots & pans, cutting boards, oven mitts, and more.
BARS OVER BOTTLES
CHILLADILLA
COFFEE COOZIE
Class 024: Textiles & Household Linen
Includes: flags, towels (bath, tea, dish, beach, etc.), pillowcases, curtains, blankets, textile place mats, tablecloths, and more.
OK DADDY
PROTECTED BY: – No specimen yet, but I’m always leery of these open-ended ones.
RED RIGHT REPUBLICAN
Class 025: Clothing
Includes: shirts, sweatshirts, baby bodysuits, cloth bibs, undergarments, aprons, shoes & socks, and so much more.
BEER AND A DREAM
DO THE REPS
FUCK ROMEO
GOLF IS FUN
GREATNESS TAKES BALLS
HEY MON
IN ALL MY GLORY
JETSAM
LIVIN’ ON HARBOR TIME!!
LOVE IS A CHEAP DRUG
OK DADDY
RED RIGHT REPUBLICAN
SOUTHERN STATE OF MIND
STRENGH ISN’T ALWAYS PHYSICAL
SUPERHUMAN
THE BIGGER THE FRUIT THE SWEETER THE JUICE
VIBRANT CHAOS
Class 026: Textiles & Cloth Finishing
Includes: hair bows & bands, ribbons, non-jewelry clothing accessories, Christmas wreaths & garlands, and more.
Class 028: Toys & Games
Includes: toys, games, dolls, party hats, sports equipment, Christmas tree decorations, and more.
BEAT THE CLOCK
DANCE MAGIC
HUNCHBACK OF NOTRE DAME
Note: This is a curated list, and may not include all marks that affect you or your business. All marks are Drawing Code 4, meaning they are plain text without any required style, color, or font.
If one of these applied-for marks affects your business or brand, it’s never too early to file a Letter of Protest! You’ll need to create a MyUSPTO account to submit an LoP. It’s a handy account; you can also keep a list of applications of interest, and get an email any time there’s activity on that application!
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