First thing: DON’T PANIC! This is a list of brand new applications for trademarks, NOT a list of marks that have been fully registered. For all of the marks on this list, someone has submitted some paperwork to the USPTO, and the folks at the USPTO have put the information into their system, and assigned a Serial Number (for easy tracking and reference). At this point, these will all sit in limbo for 6 to 9 months until they’re assigned to an examining attorney.
Many of these are incomplete from the get-go, or will be abandoned, or will be rejected. And some are for some really weird goods in their category. So check the “Goods and Services” tab on any mark of concern to see what it intends to cover! I’ve gone with the most-often used classes for crafted goods.
(Some of these are also legitimate brand names! I’ve included them on this list because those brand names are also words or phrases that may be used on the goods in question by crafters and makers.)
I’ve made bold the ones that seem particularly concerning to a lot of crafters.
Class 009: Electrical Apparatus & Digital Products
Includes: downloadable image files, computer software, computer fonts, downloadable music, computers, media players, and a whole lot more.
LESSER EVIL
STABILITY AI – Surprised it took them this long to apply.
TRANSCENDENTAL MEDITATION
Class 014: Jewelry
Includes: jewelry (rings, necklaces, earrings, bracelets, etc.), key chains, clocks and watches (except smartwatches), cuff links, jewelry boxes, and more.
GET GIFTED
NORSE SPIRIT
PROTECT YOUR PURPOSE
Class 016: Paper Goods & Printed Matter
Includes: greeting cards, pens, books, planners, journals, envelopes, decals and stickers, bags for packaging, gift wrap, and more.
BABY BOOMER ONBOARD
LOVE SORRY FORGIVE THANKS
PROTECT YOUR PURPOSE
SIMPLY ZEN
WILD AND FREE
Class 018: Bags & Leather Goods
Includes: luggage, carrying bags, animal collars and clothing, infant slings, wallets, umbrellas, saddles, and more.
EVERYBODY LOVE EVERYBODY
LUCKY POOCH
OUT OF THIS WORLD
PROTECT YOUR PURPOSE
THE BOUJEII DOG – First time I’ve seen BOUJIE/BOUGIE spelled this way!
UMBRELLA DUDE
Class 020: Furniture
Includes: furniture, non-metal signs, pillows, picture frames, storage containers, mirrors, non-metal letter boxes, window shades, and more.
Class 021: Housewares & Glass
Includes: drinking glasses, cups, mugs, insulated flasks, cookware, pots & pans, cutting boards, oven mitts, and more.
COWBOY LIVING
DRINK BUDDY
GOOD ROOTS
I CAN SHOW YOU BETTER THAN I CAN TELL YOU
KEEP OUR LAND BEAUTIFUL!
PROTECT YOUR PURPOSE
PUPPY MOTHERS
RELEASE JOY
TRASH MONSTER
Class 024: Textiles & Household Linen
Includes: flags, towels (bath, tea, dish, beach, etc.), pillowcases, curtains, blankets, textile place mats, tablecloths, and more.
DESTINATION OUTDOORS
EMBROID
LUCKY POOCH
PROTECT YOUR PURPOSE
SNUGGLE BEE
Class 025: Clothing
Includes: shirts, sweatshirts, baby bodysuits, cloth bibs, undergarments, aprons, shoes & socks, and so much more.
A FLY SENIOR MAMA
BAD DAY TO BE A BEER
BRAND NAME
COTTON CANDY
CRAZY CAT
DONT JUST DUNK SLAM DUNK [sic]
DRINK WINE. PET DOGS.
EVERY DAY IS A GOOD DAY FOR A COOKIE
FAN GIRL
FIND YOUR HAPPY
FISH LIKE HELL
FUCK DEPRESSION FIGHT DEPRESSION FIGHT ANXIETY
GOOD ROOTS
GREAT OUTDOORSMAN
JUST GET HIGH
LEGEND IN THE MAKING
LOVE SORRY FORGIVE THANKS
MONEY BEFORE MEN
MY OWN BOSS
OUT OF THIS WORLD
PROTECT YOUR PURPOSE
ROCKETBOY
ROCKETGIRL
SIMPLY BLACKNIFICENT
SLEEPY PEACH
SNUGGLE BEE
THE KINGDOM OF HEAVEN IS LIKE…
THERE IS NO LATER!
TRUST YOUR STRUGGLE
WEALTHY & BLESSED
Class 028: Toys & Games
Includes: toys, games, dolls, party hats, sports equipment, Christmas tree decorations, and more.
ADVENTURE
BEST FRIENDS
CARBON
CRAZY CAT
MIND READER
MY FIRST BEAR
NIGHT MODE
Note: This is a curated list, and may not include all marks that affect you or your business. All marks are Drawing Code 4, meaning they are plain text without any required style, color, or font.
If one of these applied-for marks affects your business or brand, it’s never too early to file a Letter of Protest! You’ll need to create a MyUSPTO account to submit an LoP. It’s a handy account; you can also keep a list of applications of interest, and get an email any time there’s activity on that application!
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