Numbers for the week: class 025 has 679 newly registered trademarks, 448 previously registered marks were cancelled, and 189 applications were abandoned before they made it across the finish line.

Note: The marks in part 1 are now fully registered and active! These lists are compiled from the Trademark Official Gazette, which publishes lists of the newest registered marks every week. (Some of these are legitimate brand names! I’ve included them on this list because those brand names are also words or phrases that may be used on the goods in question by crafters and makers.)

PART 1: NEW REGISTRATIONS (PRINCIPAL REGISTER)

“SQUEEZE THE DAY!” – Quotation marks are part of the mark.
ALL LIVES OTTER MATTER
BIG WIFE GUY – I love wife guys! My husband is my biggest hype man.
BLUNT WRAP
BURN THE PRIEST – You know I’m not religious, but even for me, this goes a bit too far.
CANARIES
CHALKLIFE
CHILL AF – I know this one’s used all over the place.
CHRIST WITHIN
COLD SOUP – I don’t think I’ve ever eaten a cold soup!
COLORFUL BLING – Hmm. The specimen shirt is in a color, but I’m not seeing any bling.
CROOKED CROSS
CROWNLYFE
EXCEEDING
EXERCISE YOUR FAITH – I was hoping for a specimen with, like, weightlifting Jesus. But nah, it’s nowhere near that cool.
GOT GEEK? – They’re still parodying GOT MILK, 30 years later.
I GOD THIS – This week feels religion-heavy compared to most.
IT’S A PLANNER THING
LIVE FAST DIE LAST – An interesting remix of the whole “live fast die young” concept!
ME TIME – I’m semi-retired. All time is me time these days.
MEET YOUR MATCH
NEVER LET GO – OK, this specimen might be one of the worst I’ve ever seen.
OLD BRO – Can’t decide if he would be more or less insufferable than a young bro.
PROUD TO BE ME
REPROBATE – Adjective: morally corrupt, foreordained to damnation.
RV NERD
SINGLE MAMA WITH NO DRAMA – The “no drama” people are often the most drama-filled.
SUPERLIFE
THE GOLF MAFIA
UNOPPOSED
VEGANS TASTE BETTER – It’s true, grass-fed meat is often the tastiest. 😆
VS. THE WORLD – You just know their specimen puts another word in front of it.
WILDLY WITTY
WOOD FIRE MEAT BEER

PART 1-B: NEW REGISTRATIONS (SUPPLEMENTAL REGISTER)

HUNTER
I’M SO MENTALLY STABLE IT’S INSANE
NAMASTE RIGHT HERE

PART 1-C: OLDER REGISTERED MARKS I DISCOVERED THIS WEEK

I didn’t find any this week, huzzah!

PART 1-D: SOME ILLUSTRATED MARKS OF THE WEEK

Today is a study in stylized letters. We have B, F, H, V, and another V. (Although technically that H is “HPC,” but it’s hard to tease out the P and C in the design.) You can see a vast difference in the quality of the images uploaded to the USPTO; that first V is a JPG file that’s just over 100×100 pixels, so of course it looks jagged as hell. The B image is fairly tiny as well. (I keep thinking that last V is from <i>The Voice,</i> but it isn’t; I think it’s a racing gear company.)

People often ask, “How can a single letter be a trademark?” Well, this is the most common way. I just did a quick search, and in class 025, there are currently 657 active/registered marks where the only text is the letter A. 561 for the letter B. 449 for C.  And so on, and so forth.

QUIZ: which letter has the most trademarks? The answer is below. (Hint: it’s not A, B, or C.)

PART 2: CANCELLED MARKS

(Standard disclaimer: Always double-check these words and phrases before using them in your designs, to make sure there isn’t a separate registration that is still live and active. Some marks have multiple registrations!)

ARE YOU WATCHING?
BE BIG. BE BRAVE. BE BOLD.
BE INSPIRED TO BE YOURSELF
BEACH HIPPIES
BIKER BITCH
BLACK NURSE MAGIC
BLESS THOSE WHO CURSE YOU
CHEAT DAY EVERY DAY
DAD TELLS JOKES
DAVID & GOLIATH
DRINK UP BITCHES – Formerly owned by TeeStars.
DRY BABY
GET YOUR CHEF ON
GOALIE MOM * [removed from spreadsheet]
HIKE THE WORLD
LITTLE & GORGEOUS
MAKE AMERICA AMERICA AGAIN
MINT JULEP
PASSERBY
PUBLICITY STUNT
RIVER
SOUTHERN CROSS
STATE OF GRIND
SWAPMEET
TAKE A GOOD ONE HAVE IT EASY
TURN IT ON
WE DON’T JUST DIE, WE GET PROMOTED
WEEPUBLICAN
WHAT DOES YOUR BABY SAY

PART 3: ABANDONED APPLICATIONS! 🎉

Here are the applications that were abandoned this week in class 025, with mark drawing code 4. The most likely cause was the applicant not submitting corrected, updated, or informative material by the USPTO’s deadline. Ding, dong, these witches are dead! 🪦

Quiz answer: The most-registered single letter in class 025 is M, with 727 currently active/registered trademarks.

[sic] = A spelling, spacing, grammar, or punctuation error is part of the mark, not a typo from my butterfingers.
[removed from spreadsheet] = The cancelled item had been on my spreadsheet of marks, and has now been removed.

Note: This is a curated list, and may not include all marks that affect you or your business. All opinions expressed in the snark are my own. All snark is intended for entertainment purposes.

As always, the new marks have been added to my ginormous spreadsheet; please check it out for a shockingly large list of registered trademarks!

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