How on earth are we at the end of July already? Is it just that I’m getting older, so time feels like it’s going faster?

Anyhoo, there were 526 newly registered trademarks in class 025 this week. There were 398 previously registered marks that got cancelled, and 263 applications were abandoned before they got to the end of the process. (We seem to either have, like, 10 abandoned applications in a week, or a big wad of them. I like the big wad weeks!)

Note: The marks in part 1 are now fully registered and active! These lists are compiled from the Trademark Official Gazette, which publishes lists of the newest registered marks every week. (Some of these are legitimate brand names! I’ve included them on this list because those brand names are also words or phrases that may be used on the goods in question by crafters and makers.)

PART 1: NEW REGISTRATIONS (PRINCIPAL REGISTER)

ART DEPT.
BE KIND OR BE QUIET – Or come sit by me and we can quietly snark.
BOLD EMPOWERED AND RESILIENT
BORN TO EXPLORE – Owned by The North Face.
CAPTAIN DIARRHEA – He’s a superhero? Who, um, shits on evildoers?
CATSTRONAUTS
DANA – Sorry, everyone named Dana. You’ve been OWNED!
ENJOY THE PRESSURE
FIESTA FRIDAY
GOOD SHADE ONLY – Can one throw good shade? I thought shade was inherently negative.
HAPPINESS IS OUT THERE – Feels like a variation on Fox Mulder’s poster on the wall.
HELLA PLANTS
I AM BRILLIANT – I’d expect to see this worn by Mensa members, a lot of whom are … unpleasantly braggadocious.
I AM SHE AND SHE IS I – Grammarians, shouldn’t this end with “me” instead of “I”?
IT’S SO CUTE
LAKESIDE BABY
LET THE KIDS PLAY – Goes right next to LET THE GIRLS PLAY on the spreadsheet. (Different owner!)
LIBERTÉ
MYSTERIOUS UNICORN
NEVER FLY ALONE
NEW EWE – Is this for a baby with sheeple for parents? XD
PERFECT MISTAKES
PNG – Somehow I don’t think this means the Portable Network Graphics image format.
SIT – Yes, you can still use this word in a sentence.
SPARK
SPRINKLES ARE FOR WINNERS – I’d rather have sparkles than coffee for closers!
THERAPY SNOB.
TUSSLE
WEE MONSTER – “Wee” is a great word that doesn’t get used enough.
WHERE HAVE ALL THE COWBOYS GONE? – Includes a massive 115-page response to office action!

PART 1-B: NEW REGISTRATIONS (SUPPLEMENTAL REGISTER)

305 BABE – I’m guessing this is the area code? (Miami, FYI.)
COYOTE UGLY
IT’S JUST PICKLEBALL
LOVE YOU TO THE BEACH AND BACK

PART 1-C: OLDER REGISTERED MARKS I DISCOVERED THIS WEEK

None found this week!

PART 1-D: MY FAVORITE ILLUSTRATED MARK OF THE WEEK

XIAOYOUYU – A critter with the eyes of a Minion, the hair of Medusa, and arms made of snakes? Definitely makes me think of “shoes; footwear, namely, flip-flops” when I see it!  (It also drives me mad to see logos that are clearly scanned and auto-traced instead of built in vector programs. The lines are so mushy and the corners so soft!)

PART 2: CANCELLED MARKS

(Standard disclaimer: Always double-check these words and phrases before using them in your designs, to make sure there isn’t a separate registration that is still live and active. Some marks have multiple registrations!)

ALLISON
BE YOUR OWN FISH
BLACK OPS
BLACK WIDOW – It was golf shirts & golf hats.
CLEAR WATER ANGLER
CUBED
DOES THIS SHIRT MAKE ME LOOK LIKE A DAD? * [removed from spreadsheet]
DOG MOM AF * [removed from spreadsheet]
ESSENTIALLY AMERICAN
FITNESS IS MY GATEWAY DRUG
GIRLS CAN’T WHAT?
GOD IS WITH US
HEART OF A WARRIOR
HINT
I RIDE LIKE A GIRL * [removed from spreadsheet]
KID FREE
MARRIED TO MY BIKE
MY ID
NAMASTE NATION
NOTHING ORDINARY
PRETTY SWEATY
PUSH THRU
RISE & SHINE MOTHER CLUCKERS * [removed from spreadsheet]
SAVE THE DINOS
STILL I THRIVE
TAKE ME ALIVE
ULTIMATE SPORTS BRA
WORKOUT PARTNER

PART 3: ABANDONED APPLICATIONS! 🎉

Here are the applications that were abandoned this week in class 025, with mark drawing code 4. The most likely cause was the applicant not submitting corrected, updated, or informative material by the USPTO’s deadline. Ding, dong, these witches are dead! 🪦

[sic] = The mark contains a spelling, spacing, grammar, or punctuation error which does not appear to be wordplay. The error is left as-is.
[removed from spreadsheet] = The cancelled item had been on my spreadsheet of marks, and has now been removed.

Note: This is a curated list, and may not include all marks that affect you or your business. All opinions expressed in the snark are my own. All snark is intended for entertainment purposes.

As always, the new marks have been added to my ginormous spreadsheet; please check it out for a shockingly large list of registered trademarks!

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